FashionStake Screenshot | Source: FashionStake

The FashionStake Diaries is a four-part series that gives BoF readers a behind the scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. Today, as FashionStake goes live, the founders reveal their initial designer lineup and reflect on their journey thus far.

NEW YORK, United States — Almost one year ago to the day, we were sitting in a classroom at Harvard Business School drawing up an idea for a new fashion website. Shortly thereafter, we began the exciting, humbling and often heart-wrenching task of building a company at the intersection of fashion and technology.

Today, we are happy to launch the fruits of our labour. And in this post, we’d like to share some important lessons we learned along the way, introduce our initial designer lineup and encourage you to test drive the new site.

… Continue Reading