A piece from the Battle Royal collection by littleshilpa
We’re wrapping up BoF India Fashion Week with the wonderful story of Shilpa Chavan, a Bombay milliner whose sophisticated urban headdresses have caught the attention of Style.com and ended up at the AlSabah Art & Design Gallery in Kuwait.
MUMBAI, India — There’s no doubt that India is a treasure chest of craft and creativity. Indeed, these were the two words most heard at the recently concluded IHT conference in New Delhi, after the two words in the program title: “Sustainable Luxury”.
While the images conjured up by the word craft are often of weavers in villages or hand embroiderers in factories, to prove that contemporary craft is alive and kicking in urban India, meet Shilpa Chavan—the maverick milliner of Mumbai and proprietor of littleshilpa, her nickname and brand.
Littleshilpa is a case in point of incredible Indian creativity in need of a bit of strategic guidance and fashion business savvy. But in the subcontinent’s burgeoning fashion industry, executives with grounded commercial experience are few and far between. And so the question becomes, how does India commercialise its craft and creativity?
