Top 10 Campaigns of the Season

From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?

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The Week in Review | Enniful’s eye, Stylitics insights, Fashion film faux pas

The Week in Review, 21-25 May 2012

Edward Enninful (The Creative Class) “What we all aim for is to make it more approachable, but that doesn’t mean low end,” said Edward Enninful, who, as style and fashion director of W, is a critical part of the international A-team that’s been tasked with transforming the iconic Condé Nast magazine.” Stylitics (Elevator Pitch) “The fashion technology scene continues to explode, and one of the epicentres of

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Loewe’s trajectory, Burberry rising, Vuitton’s top spot, Uniqlo expands, Prada and Polanski

Backstage at Loewe Fall/Winter 2012⎮Source: Wonderland Magazine

Spain’s got talent (Telegraph) “Stuart Vevers and Lisa Montague, the British duo who set Mulberry on the road to global superstardom, have taken their recipe to Loewe, the luxury heritage brand based in Madrid. Will it taste as sweet?” Burberry to invest in new, bigger stores (Reuters) “British luxury brand Burberry posted a 26 percent jump in profit as expected and said it would invest up to 200 million

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Proenza’s trajectory, Social curation conundrum, Tech bubble, Fairytale fashion, Loewe’s identity

Pinterest screenshot | Source: Pinterest

Proenza Schouler on the move (LA Times) “Just this month the Council of Fashion Designers of America announced that McCollough and Hernandez once again are finalists in the trade group’s prestigious annual competition, a distinction that seems to be becoming routine… And, thanks to new investors, they are entering a new phase of growth, with retail stores and an even wider range of clothing and accessories on the

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Ferré’s future in question, Loewe woos China, Too much fashion, Louboutin fights back, Rick on Rick

Gianfranco Ferrè | Source: Welt

Ferré Struggles to Find Its Feet (WSJ) “After Mr. Ferré passed away in 2007, the brand’s parent company IT Holding SpA went into government-backed bankruptcy administration in 2009. The brand functioned under bankruptcy receivership until Dubai-based retailer Paris Group bought the Italian label in March. Now, just seven months later, the house’s future is in question again after allegations of mismanagement under the new owners.”

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CEO Talk | Lisa Montague, Chief Executive Officer, Loewe

Lisa Montague, Chief Executive Officer, Loewe

MADRID, Spain — Many of the world’s most legendary luxury brands strike a delicate balance between a strong heritage and a link to contemporary culture and society. In the lucrative market for leather goods, LVMH-owned Loewe, Spain’s answer to Hermès, has a long history of beautiful craftsmanship and a strong link to the Spanish royal family. But despite this rich heritage, Loewe has for many years remained a sleeping beauty,

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The trouble with Italian fashion, Dusting off Loewe, PRL looks abroad, Revamping Liz, Bunmi Olaye’s big break

Detail, double breasted Luciano Barbera suit | Source: The Satorialist

Is Italy Too Italian? (NY Times) “The bolts of wool and cashmere produced at [Carlo Barbera] mill, can indeed be described as high performance, among the finest in the world… The financial performance of the mill that creates this fabric, on the other hand, is far from stellar.” Spanish Brand Focuses on Functionality as It Re-Enters the U.S. (WSJ) “From 2005 to 2007, Stuart Vevers was known for creating

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Retail rents to drop, Loewe appoints new CEO, Recession-proof handbags, India repositions

Empty retail space

Retail rents to drop 20% by end of next year (Drapers) “Retail rents are expected to drop by almost a fifth by the end of next year, as struggling retailers demand cheaper leasing deals in the recession.” Loewe appoints Lisa Montague as CEO (Drapers) “Lisa Montague will be reunited with designer Stuart Vevers when she joins luxury brand Loewe as chief executive later this year.” India tells foreign luxury

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