Digital Scorecard | Burberry 3D Live Stream

Digital Scorecard | Fashion 2.0 | London

[caption id="attachment_10498" align="alignnone" width="500" caption="Burberry Autumn/Winter 2010 | Source: Burberry"][/caption] LONDON, United Kingdom — It was billed as the world’s first truly global fashion show, taking place on the penultimate day of London Fashion Week, beamed live in 3D to five global cities, and streamed to the rest of the world via 73 websites, including Vogue, Grazia and CNN, which all picked up the video feed in a global simulcast. It was undoubtedly the  most widely distributed fashion show a luxury brand has ever staged, potentially reaching an audience of more than 100 million users, according to Burberry CEO Angela Ahrendts. At first, I was disappointed that BoF had not been invited to attend the real event at London's Chelsea…

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London Fashion Week | Digital Fashion Capital

Fashion 2.0 | London

LONDON, United Kingdom — As the fashion industry continues its march into the digital age, London — always known for its raw creativity and emerging talent — can now add digital innovation to that list. This is no overnight story. To the contrary, it’s taken ten years for fashion players here to plant seeds which are only beginning to bear fruit now, as fashion’s digital tsunami really begins to take hold. The British capital, after all, is home to revolutionary fashion website SHOWStudio, e-commerce pioneer Net-a-Porter, and online hub of youth culture Dazed Digital — all of which were founded many years ago. These seminal businesses have created a foundational and fertile seedbed for other digital businesses and attracted and developed digital talent that…

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LFW meets BAFTA, Luxury rebound, Hermès boss sees tax hikes, Marc Jacobs sues Christian Audigier, Chaos theory

| Daily Digest

London fashion week meets the Baftas (Guardian) “It’s a brilliant idea to combine the drama of the Baftas with the catwalk glamour of London fashion week. It’s just amazing no one thought of it before.” Stores Reach Into Bag of Tactics As Luxury-Goods Sales Improve (WSJ) “Optimism is creeping back into style, following three seasons of budget slashing, according to luxury-retail executives who will

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London Fashion Week | Burberry’s Unforgettable Fashion Frisson

| Uncategorized

LONDON, United Kingdom — In February of 2004, writing about London Fashion Week in the Guardian newspaper, Charlie Porter declared: "It's that old London fashion week conundrum all over again — wondering what's the point, and failing to find an answer." A month earlier, Porter said that London Fashion Week was in crisis mode. Looking back, it's easy to understand Porter's lack of optimism. That February, London hosted 40 shows in a 5-day schedule. This was a decline from 50 shows in September of 2003. Style.com only reviewed 13 of the on-schedule shows in London, or about 33 percent. As a proxy for quality, this ratio did not bode well for London's position amongst the major fashion capitals. Major editors…

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H&M sales disappoint, LFW looks forward, Condé Nast prepares for cuts, Leibovitz for LV, Luxury and social media

| Daily Digest

Jimmy Choo for H&M, courtesy of H&M

H&M August sales disappoint (FT) “Hennes & Mauritz, the world’s third-biggest clothing retailer by sales, on Thursday announced a 4 per cent increase in third-quarter earnings but August sales were worse than expected.” Eye on London: Fashion Week at a Turning Point (WSJ) “A three-year, $6.9 million funding package from the London Development Agency has helped fund the British Fashion Council’s

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