Luxury brands are casting a wide net to find Chinese celebrity ambassadors, but some must now realise that a great catch is not always the right match.
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Gwenaël Nicolas has a problem with gravity, likes to present industry leaders with mysterious boxes and is on a mission to make people curious. He is also increasingly sought-after by luxury brands to design retail spaces that shine with intelligence. The Creative Class is supported by CLIO Image, an awards show honouring creative excellence in fashion, beauty and retail.
BoF compiles the most important professional moves of the week.
The wing-like carapace of Frank Gehry’s building for the Louis Vuitton Foundation blows fresh air through the luxury goods house.
Worldwide luxury-goods sales could increase this year at the slowest pace since 2009 as spending falls for the first time in China and turmoil in Hong Kong and Russia curbs tourist consumption.
With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas.
In a season where real creativity was forced to fight for space amidst a glut of sameness, BoF brings you our Top 10 Shows of the Season.