H&M gains, Dior releases trailer, Esprit opens new stores, LV exhibit to open in HK, De La Renta looks to the Gulf

H&M S/S 09 ad campaign, courtesy of H&M

H&M’s 8% April Comparable Sales Gain Breaks Trend (WSJ) “Fashion retailer Hennes & Mauritz AB Friday said April sales in comparable stores rose for the first time since July, indicating that it may be recovering from the global trend of consumers reining in spending amid the economic slowdown.” Dior Jumps on the Viral-Video Bandwagon (NYMag.com) “The House of Dior will release a short film on May 20,

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Resilient Hermès, Analysts predict 2010 recovery, Most powerful luxury brands, Fashion’s blue book

http://www.youtube.com/v/9oTtvhqA-KM&hl=fr&fs=1"

Hermès Q1 sales get lift from bags, currencies (Reuters) “Hermès proved again it was resisting the crisis better than many of its rivals with a 3.2 percent rise in first-quarter sales, helped by exchange rates and resilient demand for its handbags.” Have a look at this video from the CBC’s Fashion File to see the underlying craftsmanship that has served the brand well during the downturn. Financial Analysts

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Fashion 2.0 | A Fashion Statement for a Wired World

NEW YORK, United States —Back in March 2008, when Fast Company published a report on “The World’s Most Innovative Companies,” not one fashion or luxury brand (or their parent companies) made the list. This is unfortunate, not least because many of the world’s most successful fashion and luxury brands have a strong heritage of experimentation and innovation. (Louis Vuitton, for example, began by creating a

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Watches’ appeal fades, Bullish accessories, Louis Vuitton halts store, Opening Ceremony

Rolex appeal fades as recession blues hit Singapore (Reuters) As Singapore enters a recession, the demand for luxury watches such as Rolex is declining. Accessories Transform Consumer Fashion Sense Into Billion Dollar Surge (Marketwatch) In a tough market, some accessories categories are experiencing “bullish” growth.” Louis Vuitton Scraps Plans for Ginza Flagship (WWD) A 10 story Ginza flagship store in Tokyo has

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Louis Vuitton and Keith Richards | Viral marketing magic

By now, everyone has seen the striking Annie Leibovitz portrait of Keith Richards, his electric guitar, and his monogrammed Louis Vuitton guitar case. It is the fourth in a series of ads that have featured Mikhail Gorbachev, Catherine Deneuve, and tennis powercouple, Steffi Graf and Andre Agassi. The ads have been in almost every respected magazine and newspaper imaginable, the Richards image is the current homepage image for the Louis Vuitton website, and the former Rolling Stone is blown up to two story proportions as the hoarding in front of the soon-to-be-expanded Louis Vuitton store on London's Bond Street. But somehow, I did miss this YouTube video which goes behind-the-scenes to show how Leibovitz worked her photographic magic with a…

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