Second Annual Digital IQ Index of Luxury Brands Released

Fashion 2.0 | New York

Digital IQ Ranking 2010 | Source: LuxuryLab

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands’ digital competence, and today the second ranking, published by New York-based LuxuryLab, was released first to a small number of global media outlets, including BoF. The adoption of digital media has been explosive. Longtime readers from the very beginnings of BoF may recall our first ever post on Fashion 2.0 back in April 2007 when

…Continue Reading

Futuristic fashion shows, The Brioni woman, Digital Vuitton, Paris’ dilemma, Roitfeld talks Vogue

| Daily Digest

Is a Runway Show Really Necessary? (IHT) “In [the film's] bravura, its beauty and its possibility of going viral to hundreds of million of people… this grand slam in the virtual world poses a question that is increasingly being asked by both designers and executives: Is a fashion show really necessary?” Imagining the Brioni Woman (WSJ) “Mr. Dell’Acqua’s task is to inject his romantic,

…Continue Reading

Provenance? There’s an App for That

| Fashion 2.0

NEW YORK, United States — Large luxury goods makers have long emphasised the cultural heritage of their brands and the provenance of their products. But in search of business efficiencies, these same luxury companies — who must ultimately answer to shareholders — increasingly source materials and labour outside their home markets, especially for their more affordable lines, creating a disconnect between consumer perception and

…Continue Reading

Retail versatility, Vuitton tops ranking, D&G mentorship, Lincoln Center vs. Bryant Park, Mulberry’s Emma Hill

| Daily Digest

Prabal Gurung Spring/Summer 2011 Runway | Source: Style.com

Stores Cheer Versatile Designs (WSJ) “Nearly two years after the bottom fell out of the luxury business, retailers are selectively increasing their spending budgets, targeting fashions their core customers will splurge on and key pieces that the still-wary aspirational consumers will find compelling to buy.” Louis Vuitton tops fashion brand rankings (Just Style) “The LVMH-owned label maintained its 16th place in

…Continue Reading

American Apparel’s ethical conflict, Burberry’s online checkout, Modern milliners, Chloé’s new chief, Vuitton’s Diwali

| Daily Digest

Burberry Prorsum Autumn/Winter 2010 | Source: Burberry

American Apparel: The public won’t wear it (Guardian) “[American Apparel] was now a vertically integrated company that seemed dedicated to getting women horizontal.  It turns out that, even in the fashion business, there’s such a thing as too much sex.” Burberry: Runway to Checkout (NY Times) “Burberry plans to offer customers a substantial portion of its Prorsum spring 2011 runway collection — to be

…Continue Reading

910111213

Latest Articles