NEW YORK, United States — Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications initiatives like interactive advertising campaigns, fashion films and live-streamed runway shows. Integrating digital technology into the core product offering remains a largely unexploited area of opportunity. Here, fashion companies can learn a lot from one of
Christophe Lemaire, new chief designer at Hermes | Source: AdahThree Separate Challenges (NY Times) “With a number of companies now being run by equity-market managers, you can bet your bottom dollar that they would love to get their hands on an experienced design maestro — if more were available.” A New Pragmatism Behind the Catwalk (IHT) “A post-recession strategy likely to define luxury brand management for the early 21st century has emerged from a week packed with
Sarah Burton, Alexander McQueen A/W 2010 | Sources: Telegraph, Style.comSarah Burton confirmed as Creative Director at Alexander McQueen (Telegraph) “A statement from Alexander McQueen and its ‘parent’ company, Gucci Group, announced that Burton will supervise the creative direction and development of all collections of the brand going forwards.” New Designer at Hermès (NY Times) “After seven years, Jean Paul Gaultier is giving up his ready-to-wear duties at Hermès and will be
Burberry profit tops forecast, steps up expansion (Reuters) “Luxury goods group Burberry beat forecasts with a 23 percent rise in annual profit, boosted by sales of coats and leather goods, and said it was stepping up its expansion despite a tough economic backdrop.” Louis Vuitton lands in London (Guardian) “Welcome to the new Bond Street palace of Louis Vuitton, which takes the dark art of luxury retail to a new
Carré Hermès | Source: Hermès Jean-Louis Dumas, Chief of Hermès, Dies at 72 (NY Times) “Jean-Louis Dumas, who revived the flagging fortunes of Hermès in the late 1970s and in his nearly 30 years as the company’s chief executive transformed it into one of the world’s most successful luxury brands, died Saturday at his home in Paris.” Louis Vuitton Tops Hermes, Gucci as Most Valuable Luxury Brand (Bloomberg) “Louis Vuitton, the French fashion
