A Wake-Up Call for YSL’s PR Team (Opinion) “A few weeks ago, Yves Saint Laurent’s PR team wrote to BoF, asking that we edit a tweet. We had shared one of the striking new Saint Laurent campaign images with our followers, referring to the campaign as ‘Saint Laurent Paris.’ Brands often write to thank us for sharing their advertising campaigns with our community, but this was the first time that a brand had written asking us to

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