Second Annual Digital IQ Index of Luxury Brands Released

Digital IQ Ranking 2010 | Source: LuxuryLab

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands’ digital competence, and today the second ranking, published by New York-based LuxuryLab, was released first to a small number of global media outlets, including BoF. The adoption of digital media has been explosive. Longtime readers from the very beginnings of BoF may recall our first ever post on Fashion 2.0 back in April 2007 when

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Futuristic fashion shows, The Brioni woman, Digital Vuitton, Paris’ dilemma, Roitfeld talks Vogue

Is a Runway Show Really Necessary? (IHT) "In [the film's] bravura, its beauty and its possibility of going viral to hundreds of million of people... this grand slam in the virtual world poses a question that is increasingly being asked by both designers and executives: Is a fashion show really necessary?" Imagining the Brioni Woman (WSJ) "Mr. Dell'Acqua's task is to inject his romantic, feminine-but-not-frilly aesthetic into a label whose womenswear has in the past seemed severe... The designer is taking a surprising approach for a brand associated with chairmen of the board." Louis Vuitton ramps up social media, mobile engagement efforts (Luxury Daily) "Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media…

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Provenance? There’s an App for That

NEW YORK, United States — Large luxury goods makers have long emphasised the cultural heritage of their brands and the provenance of their products. But in search of business efficiencies, these same luxury companies — who must ultimately answer to shareholders — increasingly source materials and labour outside their home markets, especially for their more affordable lines, creating a disconnect between consumer perception and manufacturing reality. As consumers increasingly scrutinise luxury goods purchases, and craftsmanship, authenticity and heritage take centre stage in major advertising campaigns for brands like Gucci and Louis Vuitton, this disconnect has become more pronounced. Indeed, earlier this year, the UK’s Advertising Standards Agency banned two Louis Vuitton ads for misleading the public into thinking that the…

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Retail versatility, Vuitton tops ranking, D&G mentorship, Lincoln Center vs. Bryant Park, Mulberry’s Emma Hill

Prabal Gurung Spring/Summer 2011 Runway | Source: Style.com

Stores Cheer Versatile Designs (WSJ) “Nearly two years after the bottom fell out of the luxury business, retailers are selectively increasing their spending budgets, targeting fashions their core customers will splurge on and key pieces that the still-wary aspirational consumers will find compelling to buy.” Louis Vuitton tops fashion brand rankings (Just Style) “The LVMH-owned label maintained its 16th place in

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American Apparel’s ethical conflict, Burberry’s online checkout, Modern milliners, Chloé’s new chief, Vuitton’s Diwali

Burberry Prorsum Autumn/Winter 2010 | Source: Burberry

American Apparel: The public won’t wear it (Guardian) “[American Apparel] was now a vertically integrated company that seemed dedicated to getting women horizontal.  It turns out that, even in the fashion business, there’s such a thing as too much sex.” Burberry: Runway to Checkout (NY Times) “Burberry plans to offer customers a substantial portion of its Prorsum spring 2011 runway collection — to be

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What Fashion Brands Can Learn from Nike

NEW YORK, United States — Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications initiatives like interactive advertising campaigns, fashion films and live-streamed runway shows. Integrating digital technology into the core product offering remains a largely unexploited area of opportunity. Here, fashion companies can learn a lot from one of the world’s most digitally innovative brands: global sportswear giant Nike. Last month, to coincide with the start of the FIFA World Cup, Nike launched a three-minute film called “Write the Future”, featuring football superstars like Wayne Rooney and Didier Drogba. According to web video analytics company Visible Measures “Write the Future” clocked a record 7.8 million online views…

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Horyn and Menkes beg to differ on designer appointments, Vuitton’s boom, Eco-friendly factories, Luxury Titanic?

Christophe Lemaire, new chief designer at Hermes | Source: Adah

Three Separate Challenges (NY Times) “With a number of companies now being run by equity-market managers, you can bet your bottom dollar that they would love to get their hands on an experienced design maestro — if more were available.” A New Pragmatism Behind the Catwalk (IHT) “A post-recession strategy likely to define luxury brand management for the early 21st century has emerged from a week packed with

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Burton takes reins at McQueen, Gaultier exits Hermès, Theyskens for Theory, Vuitton ads banned, Giles talks Ungaro

Sarah Burton, Alexander McQueen A/W 2010 | Sources: Telegraph, Style.com

Sarah Burton confirmed as Creative Director at Alexander McQueen (Telegraph) “A statement from Alexander McQueen and its ‘parent’ company, Gucci Group, announced that Burton will supervise the creative direction and development of all collections of the brand going forwards.” New Designer at Hermès (NY Times) “After seven years, Jean Paul Gaultier is giving up his ready-to-wear duties at Hermès and will be

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Burberry profits soar, Maison Vuitton London, Japan’s fast fashion, McQueen honour, Moments in blog history

Burberry profit tops forecast, steps up expansion (Reuters) "Luxury goods group Burberry beat forecasts with a 23 percent rise in annual profit, boosted by sales of coats and leather goods, and said it was stepping up its expansion despite a tough economic backdrop." Louis Vuitton lands in London (Guardian) "Welcome to the new Bond Street palace of Louis Vuitton, which takes the dark art of luxury retail to a new level. For starters – despite the racks of handbags, luggage and clothes – this flagship, which opens to the public on Friday, is not – repeat not – a shop." The Japanese love affair with fast fashion (Philippine Star) "The aggressive marketing and advertising campaigns employed by the fast-fashion brands…

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Remembering Dumas, Vuitton tops ranking, At the Met Ball, Up close with Stefano Pilati, Jason Wu collector

Carré Hermès | Source: Hermès

Jean-Louis Dumas, Chief of Hermès, Dies at 72 (NY Times) “Jean-Louis Dumas, who revived the flagging fortunes of Hermès in the late 1970s and in his nearly 30 years as the company’s chief executive transformed it into one of the world’s most successful luxury brands, died Saturday at his home in Paris.” Louis Vuitton Tops Hermes, Gucci as Most Valuable Luxury Brand (Bloomberg) “Louis Vuitton, the French fashion

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Band of Outsiders’ big push, Fashion and Finance, EBay ‘Flash’ sales, Smythson’s politics, Hardy Amies bespoke

Leslie Mann wearing Boy | Source: Boy. by Band of Outsiders

Can an Outsider Cash In? (WSJ) “Scott Sternberg, a former Hollywood talent agent, is pushing to turn his small, successful label into a fashion empire. Formerly with Creative Artists Agency, Mr. Sternberg quit his job seven years ago to launch the label Band of Outsiders, spawning a boom in skinny ties and riding the surge in modern prep wear.” Top fashion brands enjoy a new vogue (FT) “Fashion and finance have

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McCarthy’s era at W, Burberry and Vuitton top list, Hermès’ profits fall, Fashion Week in Seoul, Twitter etiquette

Patrick McCarthy | Source: W Magazine

A Collector of Scoops Steps Down (NY Times) “As the editorial director of WWD [and W]…Mr. McCarthy always considered his publications to be the singular powerhouse for scoops, whether a designer was changing jobs or a retailer was headed for bankruptcy. In fact, his reign was so great that it was called ‘the McCarthy era.’” Burberry & LVMH Top List for ‘Mystery’ Luxury Shoppers (Just Luxe)

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