What does it mean when Louis Vuitton, the world’s largest luxury brand, shifts its focus away from the very trademarks on which its success has been built?
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
PARIS, France — The classic Hollywood scene of a mysterious and glamorous woman leaving an anonymous hotel room inspired Louis Vuitton's ready-to-wear show, moving the house in a more sensual, feminine direction. But the show was also about Kate Moss. The 39-year-old, possibly the most famous model in the world, strutted the catwalk sporting a sheer organza slip, with dense floral embroideries, to rapturous applause.
LONDON, United Kingdom — The Savigny Luxury Index (“SLI”) gained 2.7 percent in February, underperforming the MSCI World Index (“MSCI”) by over one percentage point. The SLI lost ground at the beginning of the month following the questions raised on sector growth by LVMH’s annual results announcement. Big news • Most analysts felt that LVMH’s organic growth numbers for 2012 were a bit lower than expected. This, combined with Mr.
TOKYO, Japan -- LVMH Moet Hennessy Louis Vuitton SA raised some prices by an average 12 percent at its flagship brand in Japan, the unit’s biggest price hike, to offset the impact of the yen’s slide on sales. The Louis Vuitton brand raised prices Feb. 15, spokeswoman Kaori Fuse said. Retailers such as LVMH, the world’s biggest luxury goods maker, are confronting a plunge in the yen that undercuts the value of sales in Japan, the second-biggest market for personal luxury goods. The yen has depreciated against both the dollar and the euro as Prime Minister Shinzo Abe talked down the value of the currency, promising to implement policies to stimulate the economy and have Japan’s central bank set a…