Top 10 Fashion Films of the Season

LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week. But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns. During the Paris menswear collections, Stefano Pilati opened the Yves…

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London Fashion Week | Creativity in a time of crisis

Beth Ditto, courtesy of NME and LOVE

LONDON, United Kingdom — With the economy in the doldrums and the raging debate about “how long this will last” in full throttle, we have been distracted from the creative heart that is the fashion industry. Thank goodness for Katie Grand, Todd Lynn and Christopher Kane. In a recent interview with Ponystep about the launch of LOVE magazine, Grand reveals herself to be true to her creative sensibilities, especially given

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