Is Activewear the New Denim?

Lucas Hugh Spring/Summer 2014 collection | Source: Lucas Hugh

Much like denim before it, activewear is increasingly being integrated into daily attire. Meanwhile, the kind of premiumisation trend that gave rise to the highly successful designer jeans category is also picking up in activewear. So does activewear offer fashion brands the same kind of growth potential that designer denim did a decade ago? BoF reports.

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Op-Ed | The End of the $1 Billion Fashion Brand

Rail of clothes | Source: Shutterstock

Armed with huge sums of money invested at sky-high valuations, fashion start-ups are setting themselves up for failure. But with the right capital structure, any company that can build a brand that delights its customers can be an economic win for all involved, argues Lawrence Lenihan.

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