L2 Innovation Forum examines Disruptive Thinking, Listening and Iterative Development

| Uncategorized

Tavi Gevinson, Imran Amed and Christene Barberich | Photo: Mike Matas

NEW YORK, United States — Last Friday, The Business of Fashion attended the second annual L2 Innovation Forum, hosted by Professor Scott Galloway of NYU’s Stern School of Business. Featuring startup CEOs, academics, authors and bloggers, the forum examined innovation from a wide variety of angles. Over the course of the day, three important themes emerged: the power of disruptive thinking, the power of listening and the power of

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Second Annual Digital IQ Index of Luxury Brands Released

Fashion 2.0 | New York

Digital IQ Ranking 2010 | Source: LuxuryLab

NEW YORK, United States — Last year BoF reported on the first ever ranking of luxury brands’ digital competence, and today the second ranking, published by New York-based LuxuryLab, was released first to a small number of global media outlets, including BoF. The adoption of digital media has been explosive. Longtime readers from the very beginnings of BoF may recall our first ever post on Fashion 2.0 back in April 2007 when

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Luxury Lab | China: The Biggest Opportunity for Luxury Brands in a Generation

Intelligence | Shanghai

Percent of Luxury Consumers under 45 | Source: NYU Stern

NEW YORK, United States — Making economic predictions isn’t easy these days, what with key indicators slumping one day and then bouncing back the next. But even as the global economy keeps market observers and analysts on their toes, there is one thing that everyone seems to agree on: the pre-eminence of the Chinese economy. Last month, the Chinese government announced that it was depegging its currency from the US dollar,

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How Mobile Commerce and Communication Will Change the Fashion Business

Fashion 2.0 | New York

NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media provides an opportunity for a new kind of brand engagement, along comes another technological wave that will feed the ongoing digital revolution in fashion — and take it mobile. Indeed, according to Internet analyst Mary Meeker of Morgan Stanley, “more users will likely connect to

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Luxury Lab | Generation Next: Understanding Tomorrow’s Affluent Consumer

| Intelligence

Tavi Gevinson at Generation Next | Source: Luxury Lab

NEW YORK, United States — With speakers including teenage blogging sensation, Tavi Gevinson and Teen Vogue publisher Laura McEwen, last Friday’s “Generation Next Forum,” organized by New York-based thinktank LuxuryLab, examined the unique characteristics and growing influence of a young generation of consumers that’s set to impact the luxury goods industry like no other generation since the Baby Boomers: Generation Y. Wired and

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