Has Logo Fatigue Reached a Tipping Point?
What does it mean when Louis Vuitton, the world’s largest luxury brand, shifts its focus away from the very trademarks on which its success has been built?
What does it mean when Louis Vuitton, the world’s largest luxury brand, shifts its focus away from the very trademarks on which its success has been built?
LONDON, United Kingdom — The Savigny Luxury Index (“SLI”) gained 2.7 percent in February, underperforming the MSCI World Index (“MSCI”) by over one percentage point. The SLI lost ground at the beginning of the month following the questions raised on sector growth by LVMH’s annual results announcement. Big news • Most analysts felt that LVMH’s organic growth numbers for 2012 were a bit lower than expected. This, combined with Mr.
In the next instalment of her on-going series, Finding Your M.O., Áslaug Magnúsdóttir, co-founder and CEO of fashion-tech start-up Moda Operandi, examines the advantages and disadvantages of bringing in strategic investors.
PARIS, France – LVMH Moet Hennessy Louis Vuitton SA is poised to pursue a takeover as revenue growth, led by sales of its eponymous handbags, slows the most in four years. The $87 billion company could go after Burberry Group Plc, the U.K.’s biggest luxury-goods producer or Tiffany & Co., the New York-based jeweler, according to luxury industry analysts.
Feb. 19 (Bloomberg) -- LVMH Moet Hennessy Louis Vuitton SA raised some prices by an average 12 percent at its flagship brand in Japan, the unit’s biggest price hike, to offset the impact of the yen’s slide on sales.
The Louis Vuitton brand raised prices Feb. 15, spokeswoman Kaori Fuse said. Retailers such as LVMH, the world’s biggest luxury goods maker, are confronting a plunge in the yen that undercuts