The Shifting Winds of New York Retail — Part 2: Soho’s Renaissance

The northern section of New York's Soho | Illustration: Rick Richards

In a three-part report, BoF examines New York City’s ever-shifting retail landscape. Yesterday, we considered the rise and recasting of the Meatpacking District. Today, we examine the renaissance of Soho.

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The Luxurious Goodness of Maiyet

Maiyet Spring/Summer 2013 campaign | Source: Maiyet

In the 18 months since its inception, Maiyet has done what other brands have tried and failed to do: fuse a luxury sensibility with ethical credentials. The real test will be whether the company can scale its unique business model in the years to come.

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Nasty Gal’s phenom, Sports energy in Paris, Fashion for good, Dreamy trunks, Nordstrom NYC

Nasty Gal’s Sophia Amoruso: Fashion’s New Phenom (Forbes) “In four years her spunky retail fashion site has streaked across the Web, pushing new ways to sell trendy but inexpensive clothing. The company is on its way to quadrupling sales this year to $128 million, racking up gross margins of more than 60%, up there with retail’s most profitable ventures.” Get Ready for Action (NY Times) “With a sneaker

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