In the 18 months since its inception, Maiyet has done what other brands have tried and failed to do: fuse a luxury sensibility with ethical credentials. The real test will be whether the company can scale its unique business model in the years to come.
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
PARIS, France — As the sun set on the great glass ceiling of Paris' Grand Palais Monday, the eyes of the fashion crowd turned on one man: Saint Laurent's Hedi Slimane. Some fashion editors shook their heads; others smiled.
Nasty Gal’s Sophia Amoruso: Fashion’s New Phenom (Forbes) “In four years her spunky retail fashion site has streaked across the Web, pushing new ways to sell trendy but inexpensive clothing. The company is on its way to quadrupling sales this year to $128 million, racking up gross margins of more than 60%, up there with retail’s most profitable ventures.” Get Ready for Action (NY Times) “With a sneaker