New York Fashion Week | Marc Bouwer’s online experiment

NEW YORK, United States - While the rest of New York Fashion Week was caught up in its regular Bryant Park frenzy today, designer Marc Bouwer was busy blazing his own fashion trail, exclusively showing his S/S 2009 collection on his website, thereby giving everyone a front row view. Of course, we have seen other designers, notably Stefano Pilati for YSL (first with menswear, and most recently women's resort) and Husein Chalayan, create videos to showcase their collections. And, Giorgio Armani made history when he streamed his Armani Prive couture collection for Spring 2007 online, gaining kudos for democratising the storied world of haute couture. Net-a-Porter also innovated by putting up Roland Mouret's RM19 collection in an online video and…

…Continue Reading