Nike’s Spirit Machine

Nike chief executive Mark Parker in his office | Photo: Jonathan Olivares for 032c

Courtesy of our friends at 032c, BoF brings you an exclusive excerpt from Jonathan Olivares’ piece on HTM, a three-person design collaboration between Nike chief executive Mark Parker, designer Tinker Hatfield and cultural consultant Hiroshi Fujiwara, conceived “to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.”

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Nike Commits $50 Million to Make Kids Active

Michelle Obama and Mark Parker announcing their commitment to bring physical activity to schools | Source: Nike

CHICAGO, United States – Yesterday, US First Lady Michelle Obama celebrated the 3-year anniversary of ‘Let’s Move,’ her campaign to fight childhood obesity. She was joined by Mark Parker, president and CEO of Nike, who announced that the sportswear giant was committing $50 million to Mrs. Obama’s cause, to be spent on a multi-pronged effort to bring physical activity back to American schools over the next five years.

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