PORTLAND, United States — Nike Inc. stepped up preparations for June’s soccer World Cup by introducing a lightweight cleat and a new television spot at an event in Madrid with FIFA world player of the year Cristiano Ronaldo.
Courtesy of our friends at 032c, BoF brings you an exclusive excerpt from Jonathan Olivares’ piece on HTM, a three-person design collaboration between Nike chief executive Mark Parker, designer Tinker Hatfield and cultural consultant Hiroshi Fujiwara, conceived “to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.”
NEW YORK, United States — Nike's key growth areas include China, women's sports and e-commerce, and the athletic gear maker plans to have $36 billion annually in revenue by fiscal 2017.
CHICAGO, United States – Yesterday, US First Lady Michelle Obama celebrated the 3-year anniversary of ‘Let’s Move,’ her campaign to fight childhood obesity. She was joined by Mark Parker, president and CEO of Nike, who announced that the sportswear giant was committing $50 million to Mrs. Obama’s cause, to be spent on a multi-pronged effort to bring physical activity back to American schools over the next five years.