Mobile Internet Adoption | Source: Morgan Stanley

NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media provides an opportunity for a new kind of brand engagement, along comes another technological wave that will feed the ongoing digital revolution in fashion — and take it mobile.

Indeed, according to Internet analyst Mary Meeker of Morgan Stanley, “more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years.” What does this mean for luxury and fashion brands? And, as consumers continue to migrate to smart mobile devices, how does this change the dynamics for operating fashion commerce and communication in the mobile space, and the wider social web?

To provide the answers, I turned to Dinesh Moorjani, Senior Vice President of Mobile at IAC — the company that owns The Daily Beast, Evite, Urbanspoon and more than 40 other internet properties — and a speaker at the upcoming Luxury Lab Mobile Clinic to be held on 23 June in New York City.

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