Shoppers Save Time, Money With Customisation

Shoppers in a traditional brick-and-mortar store | Source: Reuters

NEW YORK, United States — Technology may finally be solving the thorny problem of buying clothing online - that you cannot try things on. Through scanners and data mining, consumers are now able to get a custom fit, saving them time and money because they do not have to order multiple items and return what doesn't fit.

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With 3-D Printing, New Balance Running Customisation in New Direction

New Balance custom spike plates | Source: Associated Press

NEW YORK, United States — New Balance is taking customisation much further than choosing colours or other aesthetic details: The athletic brand is introducing a track-specific running shoe that uses 3-D printing to create a plate on the sole of the shoe that is supposed to enhance performance with every step.

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