Tilly Macalister-Smith, fashion features editor of MatchesFashion.com, says when you are working across different media forms for a company that is growing rapidly, you have to be flexible, passionate and maximise every opportunity.
The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.
E-commerce is set to grow dramatically in the Gulf States over the next few years. Which fashion retailers are poised to seize the opportunity and how they are adapting their models to suit the specifics of the market?