This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
Metallics, florals and futuristic edge rock London fashion (Reuters) “Rainbow colored metallics, abstract prints and edgy florals sashayed down the runway on day four of London Fashion Week, which featured a star-studded line-up of designers from Peter Pilotto to Christopher Kane and Burberry’s Christopher Bailey.” Relief for luxury groups in French court (FT) “The French luxury goods industry drew a sigh of
Bags to riches: Anya Hindmarch interview (Telegraph) “Anya Hindmarch, an attractive woman and designer of desirable handbags and accessories, but one imbued with a political conviction as profound as the determination that has made her head of an expanding international business, with 54 shops worldwide and an annual turnover well in excess of £20 million.” International shoppers boost UK retail industry (Retail Weekly)
High-Rise Designers (IHT) “Pinstripes with an edge of cool, surfaces smooth and metallic, and fashion show locations in a high rise building in London’s financial district — could it be that city slick is making a comeback?” Hong Kong Investors Buying Sonia Rykiel Fashion House (NY Times) “Fung Brands, a luxury investment firm backed by two Hong Kong billionaires, is acquiring 80 percent of Sonia Rykiel, one of
Gilt Groupe consider going public in 2012 (FT) “Gilt Groupe, a ‘flash’ sales site for designer clothes, plans to join its peers Groupon and Amazon as a public company, perhaps by the end of next year, when the company will be close to generating $1bn in annual sales… Gilt and rival sites… Are among the fastest-growing segments of online retail, which is itself expanding faster than traditional retail
Connecting Digitally With Chinese Consumers (Jing Daily) “In recent years, as Chinese luxury consumers have gotten younger and more sophisticated, and the marketplace has become more crowded, digital outreach in China has become critical for major global luxury brands.” Italian menswear gets young, bold and beautiful (Reuters) “Designers shrugged off the global economic slump at Milan’s menswear fashion