At the Paris men’s shows, BoF spends the day with ‘Insta-famous’ male model Lucky Blue Smith, who has attracted a veritable cult on social media.
Will fashion’s fetishisation of extreme youth ever end?
Britain’s leading fashion brands are hoping to give menswear sales a lift by targeting younger, digitally savvy male shoppers with live streaming and social media to promote the twice-yearly mens fashion week that began on Friday.
BoF speaks to Woo Youngmi, one of South Korea’s most respected exports, who started her menswear business, which now generates $29.4 million per year, during a period of dramatic upheaval in her native country.
Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.
Once the domain of rock stars and royals, men’s jewellery has become an increasingly dynamic and valuable market.
Vince is the quietest billion-dollar brand in the business. Now, chief executive Jill Granoff is gearing up for global recognition.
Menswear plays a poor relation to women’s styles at New York Fashion Week, but it is enjoying faster-growing sales and consumer tastes that are becoming more daring, experts say.