Cult Menswear Brand John Elliott + Co Grows on Its Own Terms

Snap Overshirt, Hooded Villain, and Escobar Sweatpants | Source: John Elliott + Co

John Elliot and Aaron Lavee have managed to grow an initial investment of $30,000 into a fledgling business that’s set to generate revenues in the “seven-figure-range,” propelled by its standout basics and healthy online fanbase.

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Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

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Kris Van Assche Says Do What You Are Good At

Kris Van Assche | Photo: Bruno Staub

A decade ago, Kris Van Assche wanted nothing more than to have his own fax number. Today, the Belgian-born designer is a fixture of the Paris menswear establishment at the creative helm of both Dior Homme and his own brand, which, this season, celebrates 10 years in business.

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L’Eclaireur’s Patrick Aramburu on the Parisian Retailer’s ‘Difficult’ Approach

Patrick Aramburu, chief buyer of L'Eclaireur | Source: Courtesy

L’Eclaireur was one of the first stores to bring directional fashion to Paris. Chief buyer Patrick Aramburu sat down with BoF to discuss how the store’s uniquely ‘difficult’ approach invites customers to interact, not just transact.

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