Menswear plays a poor relation to women’s styles at New York Fashion Week, but it is enjoying faster-growing sales and consumer tastes that are becoming more daring, experts say.
Alumni of the Royal College of Art’s Fashion Menswear MA programme represent some of the most rigorously creative designers working today. BoF investigates how the programme has paved the way for the emergence of menswear as a creative discipline.
John Elliot and Aaron Lavee have managed to grow an initial investment of $30,000 into a fledgling business that’s set to generate revenues in the “seven-figure-range,” propelled by its standout basics and healthy online fanbase.
Officine Generale, Pierre Mahéo’s much buzzed-about Parisian menswear label, has struck chord with a formula that blends simple aesthetics, high quality, affordable price points and a philosophy rooted in ‘disgust towards the system.’
A decade ago, Kris Van Assche wanted nothing more than to have his own fax number. Today, the Belgian-born designer is a fixture of the Paris menswear establishment at the creative helm of both Dior Homme and his own brand, which, this season, celebrates 10 years in business.
This season, the Milan men’s shows embraced a new kind of twisted normality, reflective of an uncertain moment in menswear, says Angelo Flaccavento.