Breakfast Club | Galliano, McQueen and The Scent of Couture

Watch the BoF Breakfast Club, a discussion of the week’s most important fashion news with fashion’s most opinionated experts. On the menu this week: two new books on John Galliano and Alexander McQueen, and the logic behind Viktor & Rolf’s new focus on haute couture.

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Fashion PR in the Digital Age

YSL Tweet Denying Pilati Rumours | Source: Twitter

LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is quickly dawning upon the fashion industry’s most respected public relations firms that their once cushy domain is being rapidly disrupted by digital media. Simply put, no longer is it enough for PR firms to court editors of monthly magazines for editorial coverage over long boozy lunches

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