Today, accessories brand Want Les Essentiels de la Vie is stocked at some of the world’s best stores. But a few years back, the business was on the verge of collapse. Co-founders Byron and Dexter Peart tell BoF how J.Crew’s Mickey Drexler helped them regain faith in their brand — and take it to the next level.
In Italy, a British Outpost (NY Times) “In other words, Burberry, Dsquared, Cavalli and Gucci are not names you will often read in the same sentence. Yet a pronounced Englishness ran through the collections from each of those houses, making Milan feel temporarily like an extension of the Tuscan region called Chiantishire.” Youth Is Beautiful (IHT) “The passing of the flame from a much older 70-something generation
Mickey Drexler: King of Casual Chic (WSJ) “With a sobriquet like “Merchant Prince,” you might expect J.Crew Chief Executive and Chairman Millard (Mickey) Drexler to have a biography that extends to at least four pages. Instead, it is precisely four short paragraphs.” East European fashion labels aim for the world stage (Reuters) “Around emerging Europe, where garment assembly for Western brands has
This Man Wants to Clothe the Planet (WSJ Magazine) “Yanai is refreshingly open about his goals these days: making Uniqlo the number-one apparel retailer in the world. His target—$50 billion in yearly revenue by 2020—will require whiplash gains above Uniqlo’s current revenue of $12 billion, driving the company ahead of front-runners Inditex.” Service with a smile, J. Crew CEO Drexler says customers should expect it
NEW YORK, United States — “You have to make quick decisions,” Jenna Lyons, the president and creative director of J.Crew, told BoF. “Ultimately, fashion is all about gut anyway — there’s no science to what this should look like or that should look like or how many times you can redraw that or resketch that or redo that catalogue cover. The fact of the matter is, either it grabs you or it doesn’t.” Indeed, it’s trust in instinct,