Long view on flash sales, Milan gets sporty, SuperGroup saturation, Versace for H&M, Della Valle’s Empire

Gilt Men's Shirt Shop | Source: Gilt

Bargains on Flash Sale Sites Serve a Long-Range View (NY Times) “Flash sale Web sites, a thriving e-commerce trend to promote limited-time sales, started as a way for brands to unload excess inventory… But now they have become something else: a way to advertise and find new customers, many of whom visit the sites of the brands and buy full-price merchandise soon after the sales.” Olympics Ahoy! (IHT) “Love

…Continue Reading

Moneyed Milano, Branding the baby, China to cut luxury duties, CreateThe buys Morpheus, Brian Duffy’s genius

Bottega Veneta Mens Spring 2010 | Source: Style.com

In the Money! (IHT) “The changes are more profound than just strong sales figures, which, in the end, will be counterbalanced by weak numbers from other regions and financial fears about the euro zone. Italian fashion is undergoing the change from successful family-owned brands to multinational conglomerates.” Branding the Baby (WSJ) “Although there were a few early adopters, such as Armani and Stella

…Continue Reading

The rise of edvertorial, Everyday Escada, Formichetti’s cyberimage, Valuing ‘Made in Italy’, Designers anonymous

https://youtube.com/watch?v=Knbj6NaBRN8″

Social Media Breeds Edvertorial (WWD) “‘It’s a new way of communicating with consumers… an editorial approach to telling your brand story, and the social-media space just lends itself so beautifully to that combination.'” Everyday Escada? Life After ’80s Power Dressing (WSJ) “Over the past two years, in an effort to add new customers, Mr. Sälzer cut Escada’s prices by 20%… reduced the

…Continue Reading

Brands increase spending, MFW wrap-up, Kenneth Cole struggles, Burberry’s boost, Mel Ottenberg’s scene

Italian Luxury-Goods Makers to Follow Clients in Spending More (Bloomberg) “Ermenegildo Zegna, Salvatore Ferragamo and Roberto Cavalli will increase investment in 2011, signaling greater confidence among Italian luxury-goods makers as demand continues to rise.” Milan: Heritage, Showmanship, Theater (IHT) “But even the face-paint effects for the Facebook generation… did not give that extra kick of excitement

…Continue Reading

A burst of colour in Milan, Brands as publishers, Virtual fitting rooms, Richemont rises, Robert Duffy charms Tokyo

Dolce & Gabbana Autumn 2011 | Source: Style.com

In High Definition Color (IHT) “Orange, marigold, lagoon blue and purple — the start of the Milan menswear winter season has been drenched with color. High Definition vision is the message from designers who seem determined to look forward… and to put a brighter perspective on autumn 2011.” Publishing, Without Publishers (NY Times) “Luxury brands have always advertised in the likes of Vogue, Esquire and

…Continue Reading