More than previous generations, millennnials want social responsibility and transparency from the brands they buy. Fashion companies that fail to change risk losing relevance, argue Maxine Bédat and Soraya Darabi.
Why Henry Holland is more than a figure of fashion fun (Independent) “Holland has been making people talk since 2006. It was at London Fashion Week that the public first saw his slogan T-shirts, when designers Gareth Pugh and Giles Deacon took their post-show bows, each wearing a Holland design in homage to the other. ‘Get yer freak on, Giles Deacon,’ read Pugh’s. ‘UHU, Gareth Pugh,’ said
http://www.youtube.com/watch?v=BmogH4tp0Vw Engaging The Millennial: Augmented Reality And The Wired Generation (Luxist) “Millennials have grown up linked by BlackBerries, Androids, IPhones, computers, IPods, and video games. This is the generation of Wii, Facebook, Twitter, free downloads, access to just about everything. How do luxury brands engage these mindsets?” J. Crew $10 Million Settlement of TPG Buyout Suit
What Do Girls Want? (NY Times) “You can understand why brands like Chanel want to limit their Web exposure, but what happens to interest if the immediate outlet is blocked? This is not a generation that will wait to get a number for admission.” Style.com’s Faces Off With Vogue (WWD) “Right after Labor Day, Style.com, once the online home of W and Vogue but now a brand in its own right, will face some stiff