Shop Windows Go Digital as Dummies Get Smarter to Boost Sales

Smart Dummies Rendering | Source: Iconeme

LONDON, United Kingdom — Dummies just got smarter. Three years after fashion retailers started outfitting mannequins with cameras to monitor shoppers, a London-based startup has devised models that can talk to customers - via their smartphones.

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Pop-up retail goes mobile, Upmarket apps, Della Valle ups Saks stake, Back to basics, Season’s top new models

RRR, available on Facebook | Source: Rachel Rachel Roy

Pop-up mobile for luxury retail (Mobiluxe) “One of the inherent values of the mobile medium for marketers is the very personal nature of the smartphone device itself… This creates a plethora of unique engagement opportunities for luxury brands… [to] re-create the feeling of uniqueness historically inherent in shoppers’ experience with the brand.” Apps Go Upmarket (Ad Week) “A new report from the Luxury

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