Pop-up retail goes mobile, Upmarket apps, Della Valle ups Saks stake, Back to basics, Season’s top new models

RRR, available on Facebook | Source: Rachel Rachel Roy

Pop-up mobile for luxury retail (Mobiluxe) “One of the inherent values of the mobile medium for marketers is the very personal nature of the smartphone device itself… This creates a plethora of unique engagement opportunities for luxury brands… [to] re-create the feeling of uniqueness historically inherent in shoppers’ experience with the brand.” Apps Go Upmarket (Ad Week) “A new report from the Luxury

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The Bay’s fashion focus, Omnipresent customers, LVMH rebound, China boosts Burberry, Motoyama wisdom

Mobile diversity | Source: w3

The Bay finds new fashion focus (Vancouver Sun) “Two years after Bonnie Brooks took over the helm of the Canadian heritage department store -several months after it was bought by U.S. real estate magnate Richard Baker – Brooks’s fashion focus has finally arrived.” How mobile has given rise to the omnipresent customer (Luxury Daily) “These new types of customers are no longer confined to a PC or laptop.

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Giles’ Ungaro debut, New content kings, Mobile luxury, As seen on screen, Jefferson Hack interviews Gareth Pugh

Ungaro Spring/Summer 2011 | Source: Style.com

Giles Deacon’s Ungaro debut (Independent) “Deacon, who became creative director of this grand French fashion house in spring this year, said he wanted to take it back to its distinctly French roots – and he has done just that.” Is this the future of media? (Independent) “Many companies have, in recent years, moved into the customer publishing sector, distributing their own glossy magazines to their client

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How Mobile Commerce and Communication Will Change the Fashion Business

NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media provides an opportunity for a new kind of brand engagement, along comes another technological wave that will feed the ongoing digital revolution in fashion — and take it mobile. Indeed, according to Internet analyst Mary Meeker of Morgan Stanley, “more users will likely connect to

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Why Brands Should Focus on Mobile Web, Not Mobile Apps

Mobile Screenshot, RUGBY by Ralph Lauren | Source:

With smartphone adoption rates higher than ever, there has recently been a flurry of activity from fashion brands focused on developing and deploying mobile applications. Today, luxury brands like Hermès, Chanel and Gucci have mobile apps for Apple’s popular iPhone. But far less attention has been paid to developing Mobile Web sites. In this guest post, our friends at PercentMobile explain why investing in the Mobile Web can often

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