Stalin Shutdown Survivor’s Owner Brings Luxury to Masses

Bosco di Ciliegi store in GUM Mall, Moscow | Source: Ariff Shah via Flickr

MOSCOW, Russia — On rainy days, the GUM mall on Moscow’s Red Square swarms with tourists. Unfortunately for GUM, the hordes seeking shelter tend to do more looking than buying, in large part because the big-brand fashions there cost about 50 percent more than they do in Paris or London.

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Vuitton Tones Down for Russian Tastes Aside From Prices

Louis Vuitton Autumn/Winter 2013 | Source: Associated Press

Mira Duma, the daughter of former Russian lawmaker Vasily Duma, is emblematic of a new generation of Russians for whom the meaning of high fashion has shifted from flashy and expensive to understated and even more expensive.

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