‘Sleeping Beauty’ Brands: Myth or Magic Formula?

'The Sleeping Beauty' by John Maler Collier, 1921

Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?

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The Creative Class | Gwenaël Nicolas, Interior and Product Designer

Gwenaël Nicolas | Source: Courtesy

Gwenaël Nicolas has a problem with gravity, likes to present industry leaders with mysterious boxes and is on a mission to make people curious. He is also increasingly sought-after by luxury brands to design retail spaces that shine with intelligence. The Creative Class is supported by CLIO Image, an awards show honouring creative excellence in fashion, beauty and retail.

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Why Relaunch Old Fashion Houses?

Moynat’s Paris Flagship | Source: chaussure-de-luxe.com

PARIS, France — “Would you like me to tell you about the brand’s heritage?” a velvet-gloved salesman in a bespoke suit asks every visitor who crosses the threshold of the Moynat leather goods store which opened a few months ago on rue Saint Honoré, a step away from the trendy Hotel Costes. An affirmative answer prompts a long and winding story that starts with the inception of the brand in 1849, accompanied by a book of pictures

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