Britain’s Fashion Brands Target Tech-Savvy Men to Lift Sales

Topman Design Autumn/Winter 2015 | Source: Reuters

Britain’s leading fashion brands are hoping to give menswear sales a lift by targeting younger, digitally savvy male shoppers with live streaming and social media to promote the twice-yearly mens fashion week that began on Friday.

…Continue Reading

Stores Still Critical to Wooing Men, But Leaders Re-Wiring for Digital Age

Gucci Brera boutique in Milan | Source: Gucci

In the age of e-commerce, physical flagships are still critical to engaging male luxury consumers, though market leaders are integrating their online and offline presence to create new digitally enhanced stores.

…Continue Reading

Right Brain, Left Brain | Clouds Looming Over Australian Fashion

Westfield Sydney | Source: Westfield

BoF’s editor-in-chief reports from Sydney, Australia, on a local fashion market that’s being radically reshaped by the arrival of global fast fashion chains and the meteoric growth of international e-tailers.

…Continue Reading

Op-Ed | Is Church and State Obsolete?

Source: Shutterstock

With the rise of shopable magazines and a new hybrid business model built around retail, advertising and newsstand sales, Jeremy Langmead, editor-in-chief of Mr Porter, argues that it’s time to dispense with the pretense of ‘church and state’ divisions between the commercial and editorial sides of a fashion media business.

…Continue Reading

The Milano man, Buyers flock to Pitti, Britain Creates, Mr Porter manifesto, Anna Dello Russo

Brioni Spring/Summer 2013 | Source: Brioni

All the World’s a Stage (IHT) “If all the world’s a stage, the Milan designers found a way to put simple, modern clothes into different contexts. And Brioni, since it was bought by the PPR luxury group, has burnished its offerings and apparently lowered the age range.” More foreign buyers at Pitti Uomo (Fashion United) “Despite the numbers, which reveal that the Italian fashion industry will end 2012 in the

…Continue Reading

Kors vs Coach, Ferragamo rising, Dover Street Tokyo, Fashion hunt, Front row takeover

Front Row Christian Dior Autumn/Winter 2012 | Source: China Daily

Michael Kors Brand Takes on Coach in U.S. Luxury Market (Bloomberg) “Coach Inc. faces an upstart with momentum and brand recognition. His name is Michael Kors. Since the designer’s company went public three months ago, his ambitions have become clear.” Ferragamo eyes growth after profits beat forecasts (Reuters) “Italian luxury shoemaker Salvatore Ferragamo is expecting ‘significant growth’ in 2012

…Continue Reading