Britain’s leading fashion brands are hoping to give menswear sales a lift by targeting younger, digitally savvy male shoppers with live streaming and social media to promote the twice-yearly mens fashion week that began on Friday.
Once the domain of rock stars and royals, men’s jewellery has become an increasingly dynamic and valuable market.
In the age of e-commerce, physical flagships are still critical to engaging male luxury consumers, though market leaders are integrating their online and offline presence to create new digitally enhanced stores.
More than just the trendy bag of the moment, fashion backpacks are becoming a true wardrobe staple. BoF reports.
The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.
BoF’s editor-in-chief reports from Sydney, Australia, on a local fashion market that’s being radically reshaped by the arrival of global fast fashion chains and the meteoric growth of international e-tailers.
With the rise of shopable magazines and a new hybrid business model built around retail, advertising and newsstand sales, Jeremy Langmead, editor-in-chief of Mr Porter, argues that it’s time to dispense with the pretense of ‘church and state’ divisions between the commercial and editorial sides of a fashion media business.
All the World’s a Stage (IHT) “If all the world’s a stage, the Milan designers found a way to put simple, modern clothes into different contexts. And Brioni, since it was bought by the PPR luxury group, has burnished its offerings and apparently lowered the age range.” More foreign buyers at Pitti Uomo (Fashion United) “Despite the numbers, which reveal that the Italian fashion industry will end 2012 in the
Michael Kors Brand Takes on Coach in U.S. Luxury Market (Bloomberg) “Coach Inc. faces an upstart with momentum and brand recognition. His name is Michael Kors. Since the designer’s company went public three months ago, his ambitions have become clear.” Ferragamo eyes growth after profits beat forecasts (Reuters) “Italian luxury shoemaker Salvatore Ferragamo is expecting ‘significant growth’ in 2012