Small is the new big, Virtual shopping, Campus ambassadors, Jane Shepherdson’s rise, Being Stella

| Daily Digest

Levi's is collaborating with Reformation | Source: B4E

Could small be the new big for the fashion industry? (Guardian) “Small companies have proven to be leaders in innovation, particularly when it comes to re-engineering products or processes, and when trying brand new approaches. The UK trend forecasters, Index B, identify six major UK trends in its The Ones to Watch report 2012.” Windows of opportunity open among sales rails (Marketing Week) “Brands are using

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Gap’s broke hipsters, Givenchy CEO, MyWardrobe’s new strategy, Franca power, Iris Apfel

| Daily Digest

Franca Sozzani by Peter Lindbergh | Source: Interview

Gap’s Targeting of Broke Hipsters May Be Flawed (Bloomberg) “Gap Inc., which drew legions of young adults in the 1990s with classic khakis and swing-dancing ads, is again banking on young, hip customers to resuscitate its sales. Too bad they’re broke now.” LVMH appoints new Givenchy CEO (FT) “Givenchy, the French fashion house owned by LVMH, has announced a new chief executive officer poached from Italian arch

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