From credit card companies to automakers, it seems everyone wants a piece of the fashion world to inject a little oomph into their brands. When does it work?
The family-owned cut crystal company has already transformed itself into one of the world’s leading jewellery retailers, but their ambitions have grown to keep pace with the expanding market for fashion jewellery.
BoF editor-in-chief Imran Amed recaps the week’s top developments in the business of fashion.
As a landmark exhibition tracing Swarovski’s long history in Haute Coutre opens in Paris, Nadja Swarovski speaks to Imran Amed about the design-led vision that she has been advocating for her family business, founded in 1895 by her great-great-grandfather.