Denim ads break taboos, Rules of engagement, NAP snaps up Koodos, Neiman Marcus goes flash, Pop-up phenom
No Ifs or Buts: Jeans Ads Get Blunt (WSJ) “In what could be called a race to the bottom, some denim companies are breaking language taboos, not backing away from using crude language to describe the backside.” How to Bring in Luxury Shoppers (JCK) “For a while, it seemed the ‘new normal’ for the luxury market would resemble the old one. Upscale retailers… logged impressive sales jumps in the
