How Commercial Content is Changing Editorial

Mr Porter Screenshot | Source: Mr Porter

NEW YORK, United States — What began as a trickle is now starting to look more like a mass exodus. Jeremy Langmead, formerly of Esquire, is now at Mr. Porter. Andrea Linett, formerly of Lucky magazine, is now at eBay. Dennis Freedman, formerly of W, is now at Barneys. Fiona McIntosh, formerly of Grazia, is now at My Wardrobe. And the list goes on. It seems that there are almost weekly reports announcing that yet another magazine

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at

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Autumn/Winter 2011 – The Season That Was

John Galliano | Source: The Creator Blog

PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of

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Fashion flocks to Tumblr, Arora at Paco Rabanne, Barneys’ talks change, Arnault’s olive branch, Lunch with Massenet

http://vimeo.com/17599877

http://vimeo.com/17599877 Why Fashion’s Top Brands Are Flocking to Tumblr (Mashable) “According to Tumblr… approximately 180 of the top 1,000 Tumblr blogs are fashion-related. And fashion-related Tumblr posts are reblogged on a much greater scale than general Tumblr posts… suggesting that ‘there’s a huge capacity for fashion content to go viral on Tumblr.'” Manish Arora Confirmed as Paco Rabanne

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Getting The Luxury Fashion Business Model Right

Elle Macpherson at Louis Vuitton A/W 2010 | Source: Fashionising

Today, BoF exclusively brings you Savigny Partners’ blow-by-blow analysis of the rapidly shifting luxury fashion business model which is undergoing transformation due to underlying shifts in consumer values, technology and globalisation LONDON, United Kingdom — Luxury fashion is a very exciting business which can generate substantial returns if you get the formula right. Not only is there the ability to charge up to ten times

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CEO Talk | Stephanie Phair, Director, TheOutnet.com

Stephanie Phair, Director TheOutnet.com | Source: The Outnet

LONDON, United Kingdom — Nineteen months ago at the time of its launch, The Outnet was better known as Net-a-Porter’s cheap and cheerful younger sister. Now, it seems, the discount fashion retailer is all grown up, and getting an extreme makeover. Each month, The Outnet receives over one million unique visitors, less than ten percent of which overlap with the existing Net-a-Porter customer base. The United States, where The

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…

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Denim ads break taboos, Rules of engagement, NAP snaps up Koodos, Neiman Marcus goes flash, Pop-up phenom

Levis Curve ID Ad | Source: Denimology

No Ifs or Buts: Jeans Ads Get Blunt (WSJ) “In what could be called a race to the bottom, some denim companies are breaking language taboos, not backing away from using crude language to describe the backside.” How to Bring in Luxury Shoppers (JCK) “For a while, it seemed the ‘new normal’ for the luxury market would resemble the old one. Upscale retailers… logged impressive sales jumps in the

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Fashion Pioneers | Natalie Massenet Says to Create the Future, Follow the Consumer

Jonathan Saunders

LONDON, United Kingdom — Over the last several months, all eyes have been on the world’s leading luxury fashion etailer: Net-a-Porter. And for good reason. In March, the business was acquired by Swiss luxury group Richemont at a total valuation of £350 million. In June, the company revealed the upcoming launch of Mr. Porter, a dedicated luxury menswear offering. And just a few weeks ago, Net-a-Porter, which was launched during the

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BoF Exclusive | Natalie Massenet shows us how Net-a-Porter works its magic

LONDON, United Kingdom — Natalie Massenet wowed them. Thousands of people tuned in for our second FASHION PIONEERS event — literally from all corners of the earth — joining the 200 strong sell-out crowd packed tightly into the stadium seating theatre in Net-a-Porter's 44,000 square foot headquarters in West London. Throughout the evening and afterwards, questions and commentary came in quickly via our hashtag #BoFLive, reflecting on all of the inspiring things Ms. Massenet had to say. The discussion touched on all the hot topics from the Net-a-Porter hive and beyond, including Mr Porter, the Richemont acquisition, bloggers vs. editors, the outdated fashion cycle, and more. But the undoubted highlight of the evening was the unveiling of the Net-a-Porter iPad…

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BoF LIVE | Fashion Pioneers with Natalie Massenet at 7:30pm London time today

LONDON, United Kingdom — The day has arrived. Tune in today at 7.30pm London time (that's 8.30pm Paris and Berlin and 2.30pm New York) for our second installment of FASHION PIONEERS to hear the inspirational, entrepreneurial story of Net-a-Porter's Natalie Massenet. We have teamed up with fashion blogs and websites around the world to bring FASHION PIONEERS straight to your computer screens. A big thank you to our coalition of style blogs for streaming the interview with us: United States: Tavi Gevinson | Fashionista.com | JC Report United Kingdom: Style Bubble | Fashion156 | Style Salvage France: A Shaded View on Fashion | Luxury Society Germany: Les Mads Spain: Kate Loves Me We invite you all to tune in. And…

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Fashion Pioneers | Natalie Massenet, One Week To Go Before Global Livestream

LONDON, United Kingdom — Any fashion follower who has been walking by a newsstand, flipping through a magazine or browsing the internet in the past few months is sure to have seen the huge interest in Natalie Massenet and her pioneering business, Net-a-Porter. From multi-page features in both British and American Vogue to a front page story in the Observer magazine to last week's wall-to-wall coverage of Net-a-Porter's 10th anniversary bash — attended by Victoria Beckham, Christopher Kane, Christopher Bailey — Net-a-Porter has been everywhere. But, next week, only BoF will have the first in-depth live broadcast interview with Massenet since she sold the business to Richemont in April. Tickets for our second FASHION PIONEERS event sold out in four…

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