The Business of Blogging is a new series on the rarely discussed business side of fashion blogging. Today, we meet Tina Craig and Kelly Cook of Bag Snob.
LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at
PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of
http://vimeo.com/17599877 Why Fashion’s Top Brands Are Flocking to Tumblr (Mashable) “According to Tumblr… approximately 180 of the top 1,000 Tumblr blogs are fashion-related. And fashion-related Tumblr posts are reblogged on a much greater scale than general Tumblr posts… suggesting that ‘there’s a huge capacity for fashion content to go viral on Tumblr.’” Manish Arora Confirmed as Paco Rabanne
Today, BoF exclusively brings you Savigny Partners’ blow-by-blow analysis of the rapidly shifting luxury fashion business model which is undergoing transformation due to underlying shifts in consumer values, technology and globalisation LONDON, United Kingdom — Luxury fashion is a very exciting business which can generate substantial returns if you get the formula right. Not only is there the ability to charge up to ten times