Fashion Pioneers | Natalie Massenet Says to Create the Future, Follow the Consumer

Jonathan Saunders

LONDON, United Kingdom — Over the last several months, all eyes have been on the world’s leading luxury fashion etailer: Net-a-Porter. And for good reason. In March, the business was acquired by Swiss luxury group Richemont at a total valuation of £350 million. In June, the company revealed the upcoming launch of Mr. Porter, a dedicated luxury menswear offering. And just a few weeks ago, Net-a-Porter, which was launched during the

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BoF Exclusive | Natalie Massenet shows us how Net-a-Porter works its magic

LONDON, United Kingdom — Natalie Massenet wowed them. Thousands of people tuned in for our second FASHION PIONEERS event — literally from all corners of the earth — joining the 200 strong sell-out crowd packed tightly into the stadium seating theatre in Net-a-Porter's 44,000 square foot headquarters in West London. Throughout the evening and afterwards, questions and commentary came in quickly via our hashtag #BoFLive, reflecting on all of the inspiring things Ms. Massenet had to say. The discussion touched on all the hot topics from the Net-a-Porter hive and beyond, including Mr Porter, the Richemont acquisition, bloggers vs. editors, the outdated fashion cycle, and more. But the undoubted highlight of the evening was the unveiling of the Net-a-Porter iPad…

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BoF LIVE | Fashion Pioneers with Natalie Massenet at 7:30pm London time today

LONDON, United Kingdom — The day has arrived. Tune in today at 7.30pm London time (that's 8.30pm Paris and Berlin and 2.30pm New York) for our second installment of FASHION PIONEERS to hear the inspirational, entrepreneurial story of Net-a-Porter's Natalie Massenet. We have teamed up with fashion blogs and websites around the world to bring FASHION PIONEERS straight to your computer screens. A big thank you to our coalition of style blogs for streaming the interview with us: United States: Tavi Gevinson | Fashionista.com | JC Report United Kingdom: Style Bubble | Fashion156 | Style Salvage France: A Shaded View on Fashion | Luxury Society Germany: Les Mads Spain: Kate Loves Me We invite you all to tune in. And…

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Fashion Pioneers | Natalie Massenet, One Week To Go Before Global Livestream

LONDON, United Kingdom — Any fashion follower who has been walking by a newsstand, flipping through a magazine or browsing the internet in the past few months is sure to have seen the huge interest in Natalie Massenet and her pioneering business, Net-a-Porter. From multi-page features in both British and American Vogue to a front page story in the Observer magazine to last week's wall-to-wall coverage of Net-a-Porter's 10th anniversary bash — attended by Victoria Beckham, Christopher Kane, Christopher Bailey — Net-a-Porter has been everywhere. But, next week, only BoF will have the first in-depth live broadcast interview with Massenet since she sold the business to Richemont in April. Tickets for our second FASHION PIONEERS event sold out in four…

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BoF Exclusive | Natalie Massenet on the backstory behind Mr Porter

[caption id="attachment_13199" align="alignnone" width="500" caption="Natalie Massenet in her Net-a-Porter 'living room' 10 June 2010 | Source: BoF"][/caption] LONDON, United Kingdom —"I'm more excited about this than anything we've ever done," says Natalie Massenet about the new Mr Porter menswear shopping destination announced to the fashion world today in Women's Wear Daily. Just when some might have thought she was on cruise control after Richemont stepped in to acquire the majority of the Net-a-Porter business, fashion blogosphere, twittersphere and watercooler conversations were once again fixated on this remarkable woman who — lucky for us — is also our special guest for the next BoF Live Fashion Pioneers event which is already close to selling out only three days after it was…

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Introducing Mr. Porter, Making room for new talent, Football in fashion, Asos’ record sales, Britain’s got talent

Rick Owens Mens, soon available on Mr. Porter | Source: Rick Owens

Net-a-Porter announces first menswear site (Telegraph) “The Net-a-Porter group has announced the launch of a dedicated menswear site – the first global shopping destination of its kind. The site, to be called Mr Porter, will launch for the spring/summer 2011 season.” Oh, to Be Young and a Star (NY Times) “While established designers recognize a need to promote new talent in the industry, they may be pushing

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Save the Date | Fashion Pioneers, Natalie Massenet, 22 July 2010, London

LONDON, United Kingdom — Mark your calendars. In her first live, in-depth interview after Swiss luxury goods group Richemont acquired the online fashion retailer she founded — valuing the business at a cool £350 million — The Business of Fashion is delighted to announce that Natalie Massenet, Founder and Executive Chairman of Net-a-Porter, will be our next Fashion Pioneer at a very special event on 22 July, 2010. In a rare,

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Trapani’s choices, Entrepreneuring women, Lilly Pulitzer’s true colours, UK Property tax hit, Toronto’s troubles

Francesco Trapani photographed by Ko Sasaki | Source: NY Times

Strategic changes at Bulgari – Francesco Trapani (Europa Star) “In a watchmaking landscape that is seeing a shuffling of cards (economic crisis, the announcement by Nicolas Hayek that the Swatch Group is stopping distribution of component parts), what is Bulgari’s strategy?” Two women, two businesses, one £450m British success story (Independent) “One began by selling a few posh frocks in cyberspace. The

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Craftmanship’s demise, Richemont’s prize, Crowdsourcing fashion, Designing for China, McQueen’s final days

Céline Spring/Summer 2010 | Source: Céline

Europe laments craftsmen’s demise (FT) “Europe’s luxury goods makers have warned that numbers of skilled craftsmen – prized by dressmakers, perfumiers and watchmakers for their expertise – are dwindling rapidly as suppliers have sourced more production from Asia.” Ready for the next chapter in e-tailing (FT) “E-tailing is no longer a luxury for the luxury industry – it’s a necessity… [Richemont] became the

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