This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
The Business of Blogging | Into The Gloss (Fashion 2.0) “It’s the natural curiosity behind this approach, alongside the site’s impeccably professional aesthetics, that have made Into The Gloss one of the most compelling new voices in the fashion and beauty blogosphere with the potential to grow into a full-fledged media business for the digital age.” Retail Recon | Table of Contents is a ‘Three-Dimensional
LONDON, United Kingdom — Whereas previous fashion seasons were dominated by designer departures, meltdowns and final exits, this season the narrative focused on two of the fashion world’s most celebrated designers, Raf Simons and Hedi Slimane, and their respective ready-to-wear debuts at two of the industry’s most important houses, Christian Dior and Yves Saint Laurent. On the first day of Paris Fashion Week, BoF ran
A Humbled Gap Tries a Fresh Coat of Pep (NY Times) “Yet this is a Gap — at the Grove, an upscale mall in Los Angeles. Only it’s more than a Gap — it’s a laboratory for reviving the brand, one of the great hot-to-not stories of American retailing” Cucinelli’s stellar debut seen boosting Italy IPO appeal (Reuters) “Italian cashmere specialist Brunello Cucinelli made a sparkling market debut in Milan on Friday,
Lanvin Spoof Video | Source: NEW YORK, United States — At BoF, we’ve been ranking the top fashion films of the season since 2009, when the genre was still just coming into existence. But even back then, set against the staggering rise of online video consumption and the growing importance of engaging young digital consumers, the medium’s tremendous potential was clear. Fast-forward to the Autumn of 2011 and YouTube-friendly short