This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
The Business of Blogging | Into The Gloss (Fashion 2.0) “It’s the natural curiosity behind this approach, alongside the site’s impeccably professional aesthetics, that have made Into The Gloss one of the most compelling new voices in the fashion and beauty blogosphere with the potential to grow into a full-fledged media business for the digital age.” Retail Recon | Table of Contents is a ‘Three-Dimensional
LONDON, United Kingdom — Whereas previous fashion seasons were dominated by designer departures, meltdowns and final exits, this season the narrative focused on two of the fashion world’s most celebrated designers, Raf Simons and Hedi Slimane, and their respective ready-to-wear debuts at two of the industry’s most important houses, Christian Dior and Yves Saint Laurent. On the first day of Paris Fashion Week, BoF ran
A Humbled Gap Tries a Fresh Coat of Pep (NY Times) “Yet this is a Gap — at the Grove, an upscale mall in Los Angeles. Only it’s more than a Gap — it’s a laboratory for reviving the brand, one of the great hot-to-not stories of American retailing” Cucinelli’s stellar debut seen boosting Italy IPO appeal (Reuters) “Italian cashmere specialist Brunello Cucinelli made a sparkling market debut in Milan on Friday,
Lanvin Spoof Video | Source: NEW YORK, United States — At BoF, we’ve been ranking the top fashion films of the season since 2009, when the genre was still just coming into existence. But even back then, set against the staggering rise of online video consumption and the growing importance of engaging young digital consumers, the medium’s tremendous potential was clear. Fast-forward to the Autumn of 2011 and YouTube-friendly short
[caption id="attachment_14415" align="alignnone" width="500" caption="The BoF community looks on at Fashion Pioneers with Natalie Massenet | Photo: Lawrence Randall"][/caption] LONDON, United Kingdom — It's been quite the year for the BoF team. In January, we will celebrate our 4th birthday, having seen BoF grow from a passion project created from the sofa in my living room to a growing global community of like-minded fashion professionals that is BoF today. We are grateful for all of the support our community has shown us over the past 12 months, from the success of our sold-out Fashion Pioneers series to the rapidly growing numbers of you who come to us every day for opinionated fashion business analysis and a highly-curated point of view…
LONDON, United Kingdom — Ten years ago at 19:27 GMT on 27 November 2000, at a time before streaming runway shows, before Facebook, before YouTube, before the rise of Web 2.0 itself, Nick Knight’s transformative fashion website SHOWstudio.com went live. Mr. Knight, a boundary-breaking fashion photographer, had considered the internet and saw something that others did not: where many in the industry saw only ugliness and risk, Mr.
LONDON, United Kingdom — SHOWstudio.com is ten years old tomorrow and that means our third Fashion Pioneers interview is upon us today. This evening, Nick Knight, one of the industry's most respected photographers will sit down with The Business of Fashion in front of a live studio audience in London's Hospital Club to discuss his career, ten years of SHOWstudio.com, and the future of fashion communication in the age of digital disruption. As usual, we will livestream the interview here on BoF and have teamed up with fashion blogs and websites who have generously agreed to stream the interview to their audiences and communities too. We invite you all to tune in. Please send questions for Nick Knight to our…