“I'm very pleased to be given the opportunity to discuss the unique and groundbreaking work of SHOWSTUDIO.COM on such a well-respected and influential online platform as The Business of Fashion. The internet is the perfect conduit to communicate fashion globally via the new medium of fashion film, and it is exciting to discuss this on a fellow fashion platform." Nick Knight speaking to Vogue.com on his upcoming FASHION PIONEERS interview with The Business of Fashion. A few remaining tickets to attend this special live event in London are available here.
LONDON, United Kingdom — Could FASHION PIONEERS get any better? We started our signature live interview series earlier this year with Jefferson Hack, co-founder and editorial director of Dazed Group in April and moved swiftly onto Natalie Massenet, founder an executive chairman of the groundbreaking e-commerce website Net-a-Porter, securing a global exclusive on the brand new Net-a-Porter iPad application. Today, completing a
LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week. But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns. During the Paris menswear collections, Stefano Pilati opened the Yves…
Nick Knight: Techno King (IHT) “What makes this glossy magazine photo session different is not just that it takes place in a London museum… It’s that there are thousands, maybe millions, of other viewers out there in cyberspace following the live stream, watching the hairdresser flicking Natalia’s Mohawk or sending tweets about her luminous beauty.” Mariella Burani mulls strategic investor (Reuters)
LONDON, United Kingdom — For many fashion companies, 2009 was the year the internet arrived. In the face of an unprecedented economic crisis and overwhelming evidence that affluent consumers are highly active online, senior executives across the industry are finally starting to embrace digital media with a new strategic seriousness. There was no better sign of this than the impressive gala held during London Fashion Week to