It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.
PARIS, France — Renzo Rosso, the founder of Diesel, says competition for hot designers is now as intense as for football stars, as shown by the speed at which big luxury groups such as LVMH are investing in promising new fashion names.
BoF distills recent fashion stories from the French media.
PARIS, France — The French fashion house Mugler says Lady Gaga's stylist Nicola Formichetti is leaving the company where he's been creative director since 2011. According to market reports, Formichetti is said to be joining Diesel.
Uniqlo.com to the Rescue of Middle America (Business Week) “Uniqlo, the Japanese clothes giant, launched an online shopping site in the U.S. this week. This may not seem like important news to many, but to a certain American consumer—think very well-dressed, without much money, and living between the coasts—it is like a food drop from a Marshall Plan plane in 1940s Berlin.” Coach bags an earnings rebound (FT)
Hong Kong is firmly at the heart of China’s new cultural revolution (Guardian) “The richer China has become, the more they visit Hong Kong to shop. ‘Luxury brands are forecasting year-on-year growth of 35%,’ says Helen Willerton, former managing director of Chloé Asia Pacific. ‘Mainlanders fly in for a few days, save money on accommodation by staying in three-star hotels, and spend on high-end retail – watches, jewellery and
Mugler’s Digital World (WWD) “‘My job was to resurrect the brand, and to pump it up and bring it to the new decade… I had this amazing history and archive but there was nothing for me to work with to make it contemporary. For me, it was taking those amazing historical ideas and transforming them digitally. I design digitally, I communicate digitally, and I live digitally, and I wanted to incorporate that
At Mugler, Genius and Its Limits (NY Times) "Mr. Formichetti’s show was not a work of genius, but it was a show about genius in the present moment — its limits, its futility. If Paris couture is about history, craft and masters, the new Mugler is about nonspecialists, quick communication and downgrading the role of technique and craft, at least in the heavy, earnest sense." Carine's Next Step (Vogue UK) "Carine Roitfeld has finally confirmed her next move post-French Vogue - the former editor is teaming up with Barneys to become the store's guest editor and stylist for autumn/winter 2011-12. Roitfeld will style and edit the American store's advertising campaign (photographed by Mario Sorrenti), catalogue, newsletters, as well as the…
Social Media Breeds Edvertorial (WWD) “‘It’s a new way of communicating with consumers… an editorial approach to telling your brand story, and the social-media space just lends itself so beautifully to that combination.’” Everyday Escada? Life After ’80s Power Dressing (WSJ) “Over the past two years, in an effort to add new customers, Mr. Sälzer cut Escada’s prices by 20%…
Azzedine Alaïa: The Master of the Female Form (NY Times) “Maybe the notion of strong-looking fashion, based on concrete methods and examples rather than abstractions and ironic statements, is dying, and there is nobody around with the grit and stamina to map the geography of a woman’s body, as he has done for last 45 years.” The Little Season That Could (WSJ) “Resort has gone from mild-mannered and meekly helpful
LONDON, United Kingdom — Today, The Business of Fashion brings you an exclusive preview of The New Creative Establishment, a list of the 50 most influential and inspirational creatives working in fashion today, developed by our friends at INDUSTRIE magazine for their second issue which comes out later this month and was inspired by a much-watched list with a similar name published by Vanity Fair called ‘The New
Aldo's global footprint (Globe and Mail) "Canadian shoppers are familiar with Aldo shoes. But few realize that this Montreal-based retailer has quietly built an empire that spans 1,500 stores in 55 countries." Vera Wang's Idea of Empire: Marry High, Low, In Between (WSJ) "Ms. Wang... is pursuing a three-tiered retail strategy of selling through luxury, midpriced and discount stores. A growing number of designers... are trying to deploy similar strategies as economic worries linger." Lululemon Grows Fast on a Slim Budget (WSJ) "Lululemon belongs to an emerging class of retailers focused primarily on designing, making and selling athletic wear to women—and grabbing growing shares of the estimated $15 billion market for women's fitness attire." Tom Ford’s Very Small, Glamorous Show…