Nigeria’s $10 billion fashion market is growing swiftly, despite the lingering stigma of an Ebola outbreak and a woeful security situation.
The gilded key to the world’s most dynamic emerging economies is a combination of on-the-ground intelligence and loyal contacts. Six in-demand emissaries in global fashion sat down with BoF to share a few home truths about the markets on their doorstep.
Online retailer Jumia, a would-be African Amazon set up by German venture capital firm Rocket Internet, is expanding into three new markets: Uganda, Ghana and Cameroon.
With growth slowing in key markets like China, luxury brands should examine the numbers, overcome their fears about image and turn their attention to Africa, argues Johanna Collins-Wood.
ABUJA, Nigeria — Nigeria has overtaken South Africa as Africa's largest economy after a rebasing calculation nearly doubled its gross domestic product, data from the statistics office showed on Sunday.
In a new series, Market GPS, BoF looks beyond the BRICs to the next tier of emerging market opportunities. First up, we examine Africa’s giant, Nigeria.
Tory Burch’s Ex Factor (Vanity Fair) “In a brief eight years, Tory Burch has become one of fashion’s biggest names, the golden girl with the golden brand. Is it thanks to, or in spite of, her former husband Chris Burch, who has launched his own, Tory-esque line of shops, C. Wonder, while still sitting on her company’s board?” Nigeria, on the Fashion Catwalk (IHT) “The Nigerian people, upbeat and enthusiastic,
Retailtainment: the future of shopping? (Independent) “An extension of previous high-concept… These concept stores provide the kind of entertainment designed to make you – or at least your children – leave the premises grinning from ear-to-ear as you reel from your experiential day out. This is Retailtainment.” In Nigeria, ‘Lace’ Market Reflects Rising Middle Class (WSJ) “No longer reserved for