Sportswear giant Nike, known for the cultural fluency of its niche marketing and communcations efforts, is running a visually arresting four-page spread in the latest issue of under-the-radar architecture and design magazine PIN-UP.
HONG KONG, China — Armed with empty suitcases and same-day return tickets, an army of mainland Chinese is descending on suburban outlet shopping malls and international fashion chains in Hong Kong, turning cheap into the new chic as luxury falls out of favour.
BoF distills recent fashion stories from the French media.
Credit Suisse has issued a report on the rise of the wearable technology market, which, it says, has hit “an inflection point” and will have “a significant and pervasive impact on the economy,” reaching $30-$50 billion over the next 3-5 years.
SAN FRANCISCO, United States — Twitter Inc. Chief Executive Officer Dick Costolo said the online service for 140-character messages is increasingly being used to track personal health with wearable computing gadgets such as Nike Inc.’s fitness devices.