Nike Inc. on Thursday reported fiscal second-quarter net income of $655 million. The results topped Wall Street expectations.
A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.
Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.
BoF compiles the most important professional moves of the week.
Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast after the World Cup, its chief executive was quoted as saying in a German newspaper.
RIO DE JANEIRO, Brazil — Sao Paulo-based Alpargatas SA, the maker of the Havaianas brand, joins companies including Nike Inc. and Fiat SpA that are forgoing FIFA sponsorships to focus on clever ads to generate World Cup buzz.
BERLIN, Germany — U.S. sportswear group Nike is banking on its sponsorship of more of the world's best-known soccer stars than Adidas in its battle to overtake the German firm as the sport's top-selling brand at its World Cup this summer.