BERLIN, Germany — Adidas aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets.
BEAVERTON, United States — Nike Inc., the world’s largest sporting-goods company, posted second-quarter profit that topped analysts’ estimates as higher-priced shoes boosted sales.
FRANKFURT, Germany — When soccer teams battle for the World Cup in Brazil next year, another fight for global supremacy will be played out on the pitches — between Adidas and Nike.
Courtesy of our friends at 032c, BoF brings you an exclusive excerpt from Jonathan Olivares’ piece on HTM, a three-person design collaboration between Nike chief executive Mark Parker, designer Tinker Hatfield and cultural consultant Hiroshi Fujiwara, conceived “to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.”
With the debut of its second-generation FuelBand, Nike extends its foothold in the fast-growing “wearables” market and moves further into social products.
NEW YORK, United States — Nike's key growth areas include China, women's sports and e-commerce, and the athletic gear maker plans to have $36 billion annually in revenue by fiscal 2017.
Finnish content monetisation start-up Kiosked, which makes it easier for people to buy products that appear in online images or video clips, and whose clients include Nike, has raised $6.9 million in new funding.
NEW YORK, United States — Nike Inc.’s addition to the Dow Jones Industrial Average is a testament to the company’s ability to shrug off hard times and transcend its U.S. origins, making its swoosh logo known from Beijing to Buenos Aires. The world’s largest maker of sporting goods will join the 30-member gauge when the market opens on Sept. 23 along with Goldman Sachs Group Inc. and Visa Inc. They are replacing Bank of America