Nike in Dow Shows Marketing Genius as Much as Innovation

Nike+ Training | Source: highsnobiety.com

NEW YORK, United States — Nike Inc.’s addition to the Dow Jones Industrial Average is a testament to the company’s ability to shrug off hard times and transcend its U.S. origins, making its swoosh logo known from Beijing to Buenos Aires. The world’s largest maker of sporting goods will join the 30-member gauge when the market opens on Sept. 23 along with Goldman Sachs Group Inc. and Visa Inc. They are replacing Bank of America

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Belle Buys Stake in Baroque Japan, Aims to Create Fashion Empire Across Asia

An advertising image for Moussy, one of Baroque Japan's many womenswear brands | Source: Baroque Japan

Baroque Japan — owner of womenswear brands including Moussy, Sly, Rodeo Crowns, Shelter, Black and Rienda — has a new Chinese majority shareholder, which already owns some 25 percent of the Chinese footwear market and aims to create one of the biggest fashion retailers in Asia. JapanConsuming reports.

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Stripped Bare: Brands Move Toward Transparency and Traceability

Honest By Spring/Summer 2013 | Source: Honest By

From Bruno Pieters’s Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain. BoF reports.

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Nike Just Doesn’t Do It With Chinese in Lost Sales Year

Nike Women “Make Yourself” campaign | Source: Nike

PORTLAND, United States — Not long ago, Nike Inc. could simply open stores in China and wait for newly minted middle-class shoppers to show up. No longer. Though it has been in China for 30 years, the world’s largest sporting-goods maker is losing customers to Adidas AG’s more fashionable street wear and Hennes & Mauritz AB’s H&M cheap, hip clothing.

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