Nike in Dow Shows Marketing Genius as Much as Innovation

Nike+ Training | Source: highsnobiety.com

NEW YORK, United States — Nike Inc.’s addition to the Dow Jones Industrial Average is a testament to the company’s ability to shrug off hard times and transcend its U.S. origins, making its swoosh logo known from Beijing to Buenos Aires. The world’s largest maker of sporting goods will join the 30-member gauge when the market opens on Sept. 23 along with Goldman Sachs Group Inc. and Visa Inc. They are replacing Bank of America

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Belle Buys Stake in Baroque Japan, Aims to Create Fashion Empire Across Asia

An advertising image for Moussy, one of Baroque Japan's many womenswear brands | Source: Baroque Japan

Baroque Japan — owner of womenswear brands including Moussy, Sly, Rodeo Crowns, Shelter, Black and Rienda — has a new Chinese majority shareholder, which already owns some 25 percent of the Chinese footwear market and aims to create one of the biggest fashion retailers in Asia. JapanConsuming reports.

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T.J. Maxx, Others Look Past Chaos to E-commerce Bonanza

T.J. Maxx store, Ypsilanti, Michigan | Source: Wikimedia

NEW YORK, United States — U.S. low-price retailer T.J. Maxx plans to open an online store this year, as does rival Saks Inc's Off Fifth outlets, making 2013 the year technology may have caught up with the speed of fashion.

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Stripped Bare: Brands Move Toward Transparency and Traceability

Honest By Spring/Summer 2013 | Source: Honest By

From Bruno Pieters’s Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain. BoF reports.

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Nike Just Doesn’t Do It With Chinese in Lost Sales Year

Nike Women “Make Yourself” campaign | Source: Nike

PORTLAND, United States — Not long ago, Nike Inc. could simply open stores in China and wait for newly minted middle-class shoppers to show up. No longer. Though it has been in China for 30 years, the world’s largest sporting-goods maker is losing customers to Adidas AG’s more fashionable street wear and Hennes & Mauritz AB’s H&M cheap, hip clothing.

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Apple CEO Hints at Gamechanging Wearable Devices

Tim Cook at the All Things D conference | Photo: Asa Mathat for All Things D

RANCHO PALOS VERDES, United States — Speaking yesterday at the All Things Digital conference, Apple CEO Tim Cook said the company would release “several more game changers” like the iPod, iPhone and iPad, hinting that wearable devices could be among them.

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Nike Teams Up with ‘Architectural Entertainment’ Magazine PIN-UP For Niche Brazil-Themed Project

Nike x Fausto Fantinuoli for PIN-UP | Source: PIN-UP

Sportswear giant Nike, known for the cultural fluency of its niche marketing and communcations efforts, is running a visually arresting four-page spread in the latest issue of under-the-radar architecture and design magazine PIN-UP.

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On Fleeting Hong Kong Trips, Chinese Make Frugal Fashionable

Source: Reuters

HONG KONG, China — Armed with empty suitcases and same-day return tickets, an army of mainland Chinese is descending on suburban outlet shopping malls and international fashion chains in Hong Kong, turning cheap into the new chic as luxury falls out of favour.

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Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse

A rendering of the rumoured Apple iWatch | Source: appleinsider.com

Credit Suisse has issued a report on the rise of the wearable technology market, which, it says, has hit “an inflection point” and will have “a significant and pervasive impact on the economy,” reaching $30-$50 billion over the next 3-5 years.

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