Courtesy of our friends at 032c, BoF brings you an exclusive excerpt from Jonathan Olivares’ piece on HTM, a three-person design collaboration between Nike chief executive Mark Parker, designer Tinker Hatfield and cultural consultant Hiroshi Fujiwara, conceived “to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.”
With the debut of its second-generation FuelBand, Nike extends its foothold in the fast-growing “wearables” market and moves further into social products.
NEW YORK, United States — Nike's key growth areas include China, women's sports and e-commerce, and the athletic gear maker plans to have $36 billion annually in revenue by fiscal 2017.
Finnish content monetisation start-up Kiosked, which makes it easier for people to buy products that appear in online images or video clips, and whose clients include Nike, has raised $6.9 million in new funding.
NEW YORK, United States — Nike Inc.’s addition to the Dow Jones Industrial Average is a testament to the company’s ability to shrug off hard times and transcend its U.S. origins, making its swoosh logo known from Beijing to Buenos Aires. The world’s largest maker of sporting goods will join the 30-member gauge when the market opens on Sept. 23 along with Goldman Sachs Group Inc. and Visa Inc. They are replacing Bank of America
Baroque Japan — owner of womenswear brands including Moussy, Sly, Rodeo Crowns, Shelter, Black and Rienda — has a new Chinese majority shareholder, which already owns some 25 percent of the Chinese footwear market and aims to create one of the biggest fashion retailers in Asia. JapanConsuming reports.
NEW YORK, United States — U.S. low-price retailer T.J. Maxx plans to open an online store this year, as does rival Saks Inc's Off Fifth outlets, making 2013 the year technology may have caught up with the speed of fashion.
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
PORTLAND, United States — Not long ago, Nike Inc. could simply open stores in China and wait for newly minted middle-class shoppers to show up. No longer. Though it has been in China for 30 years, the world’s largest sporting-goods maker is losing customers to Adidas AG’s more fashionable street wear and Hennes & Mauritz AB’s H&M cheap, hip clothing.
PORTLAND, United States — Nike Inc. promoted Eric Sprunk to chief operating officer and said Charlie Denson, president of the company’s flagship brand, will retire next year.
RANCHO PALOS VERDES, United States — Speaking yesterday at the All Things Digital conference, Apple CEO Tim Cook said the company would release “several more game changers” like the iPod, iPhone and iPad, hinting that wearable devices could be among them.
Sportswear giant Nike, known for the cultural fluency of its niche marketing and communcations efforts, is running a visually arresting four-page spread in the latest issue of under-the-radar architecture and design magazine PIN-UP.