Nike Just Doesn’t Do It With Chinese in Lost Sales Year

Nike Women “Make Yourself” campaign | Source: Nike

PORTLAND, United States — Not long ago, Nike Inc. could simply open stores in China and wait for newly minted middle-class shoppers to show up. No longer. Though it has been in China for 30 years, the world’s largest sporting-goods maker is losing customers to Adidas AG’s more fashionable street wear and Hennes & Mauritz AB’s H&M cheap, hip clothing.

…Continue Reading

Apple CEO Hints at Gamechanging Wearable Devices

Tim Cook at the All Things D conference | Photo: Asa Mathat for All Things D

RANCHO PALOS VERDES, United States — Speaking yesterday at the All Things Digital conference, Apple CEO Tim Cook said the company would release “several more game changers” like the iPod, iPhone and iPad, hinting that wearable devices could be among them.

…Continue Reading

Nike Teams Up with ‘Architectural Entertainment’ Magazine PIN-UP For Niche Brazil-Themed Project

Nike x Fausto Fantinuoli for PIN-UP | Source: PIN-UP

Sportswear giant Nike, known for the cultural fluency of its niche marketing and communcations efforts, is running a visually arresting four-page spread in the latest issue of under-the-radar architecture and design magazine PIN-UP.

…Continue Reading

On Fleeting Hong Kong Trips, Chinese Make Frugal Fashionable

Source: Reuters

HONG KONG, China — Armed with empty suitcases and same-day return tickets, an army of mainland Chinese is descending on suburban outlet shopping malls and international fashion chains in Hong Kong, turning cheap into the new chic as luxury falls out of favour.

…Continue Reading

Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse

A rendering of the rumoured Apple iWatch | Source: appleinsider.com

Credit Suisse has issued a report on the rise of the wearable technology market, which, it says, has hit “an inflection point” and will have “a significant and pervasive impact on the economy,” reaching $30-$50 billion over the next 3-5 years.

…Continue Reading

Twitter’s Costolo Sees Opportunity in Wearable Health Gadgets

Dick Costolo | Source: Courtesy photo

SAN FRANCISCO, United States — Twitter Inc. Chief Executive Officer Dick Costolo said the online service for 140-character messages is increasingly being used to track personal health with wearable computing gadgets such as Nike Inc.’s fitness devices.

…Continue Reading