Twitter’s Costolo Sees Opportunity in Wearable Health Gadgets

Dick Costolo | Source: Courtesy photo

SAN FRANCISCO, United States — Twitter Inc. Chief Executive Officer Dick Costolo said the online service for 140-character messages is increasingly being used to track personal health with wearable computing gadgets such as Nike Inc.’s fitness devices.

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With an Evolutionary Approach, Uniqlo Aims to Create New Category

Uniqlo Lifewear Presentation | Source: Uniqlo

Earlier this week, BoF spoke to senior executives at the launch of Uniqlo’s new Lifewear concept to understand the guiding principles and goals of an apparel company more rooted in technology than fashion.

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Adidas Sees Role for Reebok Despite Writedown

Source: Reuters

HERZOGENAURACH, Germany — Adidas is to stick with its troubled Reebok business even though the German sportswear group had to make a 265 million euro ($344.5 million) write-down on the brand at the end of last year. Adidas, which bought Reebok in 2005 for $3.8 billion to try to close the gap with market leader Nike, last year had to cut its 2015 sales target for the brand by a third after two quarters of declining sales. But the

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Nike Commits $50 Million to Make Kids Active

Michelle Obama and Mark Parker announcing their commitment to bring physical activity to schools | Source: Nike

CHICAGO, United States – Yesterday, US First Lady Michelle Obama celebrated the 3-year anniversary of ‘Let’s Move,’ her campaign to fight childhood obesity. She was joined by Mark Parker, president and CEO of Nike, who announced that the sportswear giant was committing $50 million to Mrs. Obama’s cause, to be spent on a multi-pronged effort to bring physical activity back to American schools over the next five years.

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Breaking News | Coach Shares Rise on Report of Sale Rumours

NEW YORK, United States — Coach Inc. shares rose 5 percent on Wednesday to $48.90 after a DealReporter article said there were rumours among investment bankers that the leather-goods maker was exploring a sale of the company. A Coach spokeswoman said the company does not comment on speculation or rumours. A share price of $48.90 would give Coach a market value of $13.7 billion. DealReporter cited two bankers as saying there were rumours Coach was exploring a sale, and a third banker who said Coach was rumored to be exploring strategic options, but was unable to provide specific information. Last month, Coach reported disappointing quarterly earnings and has faced growing competition from companies like Michael Kors Holdings Ltd. Two weeks…

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Nike sells Umbro, Middle class wave, ASOS profits, Philosophy designer, Vogue documentary

Wang Leehom for Coach | Source: Coach

Nike sells Umbro brand to Iconix (FT) “Iconix Brand Group has agreed to buy Nike’s Umbro sports apparel and footwear unit for $225m in cash, marking the fashion brand’s second deal with the US sportswear group.” Accessible Luxury Brands Ride China’s Middle-Class Wave (Jing Daily) “As the battle rages on between high-end and high-street brands in mainland China and Hong Kong, one ongoing trend to watch is the

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Week in Review | E-commerce opportunity in China, Wearable tech devices, Finding your M.O.

Week in Review June 11 - 15, 2012

Are Fashion Brands Underestimating the Importance of China E-Commerce? (Global Briefing) “In order to succeed in a fast-changing China, brands must refocus attention on e-commerce. ‘Companies cannot have a major presence in China without having an online presence, not only to generate sales but also to engage with customers where they spend so much time.'” Fashion 2.0 | Connecting With Consumers Through Wearable

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Connecting With Consumers Through Wearable Devices

Nike+ Training | Source: highsnobiety.com

NEW YORK, United States — “We see this as a world where every product we create is a smart product,” Stefan Olander, Nike’s vice president of digital sport, told BoF following a SXSW presentation centered on Nike+ FuelBand, a sleek motion-tracking wristband and iPhone app that measures and visualises everyday physical activity, providing users with realtime data on each step taken and each calorie burned. “RFID tags are so tiny now

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Looking Back at SXSW Interactive

Madison Square Garden: | Source: Sports Yahoo

AUSTIN, United States — Sometimes described as ‘spring break for geeks,’ the annual SXSW Interactive conference is a 5-day whirlwind of panels, presentations, parties, product launches, ‘hackathons’ and happy hours. This year’s conference was said to have attracted more than 25,000 attendees, ranging from tech entrepreneurs to agency executives, to this progressive Texan city with a budding start-up culture of its own, for what, at

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