Turning Point | Ostwald Helgason

Anya Ziourova wearing Ostwald Helgason | Photo: Tommy Ton

After several seasons of struggling to gain traction, Ostwald Helgason is firmly on the ascent. But how did the label go from false starts to a prominent and rising position on the global fashion radar?

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Photo Diary | NYFW, Day 4: Derek Lam, DKNY, Thakoon, Diane von Furstenberg

NEW YORK, United States — Today, BoF contributing photographer Sonny Vandevelde brings us backstage imagery from the Derek Lam, DKNY, Thakoon and Diane von Furstenberg shows, held on day four of New York Fashion Week. Sonny Vandevelde is a contributing photographer at The Business of Fashion.

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Photo Diary | NYFW, Day 2: Jason Wu, Helmut Lang, Suno, Rebecca Minkoff

NEW YORK, United States — With many European editors still stranded on the other side of the Atlantic due to a massive snowstorm that battered the northeast of the US, our trusty contributing photographer Sonny Vandevelde brings us behind-the-scenes images from the Jason Wu, Helmut Lang, Suno and Rebecca Minkoff shows, held on the second day of New York Fashion Week. Sonny Vandevelde is a contributing photographer at The Business

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Week in Review | The Making of Pattern, Photo diary NYFW, The Basics, Dealing in All Shapes and Sizes

Week in Review February 4 - 8

Right Brain, Left Brain | The Making of Pattern (Opinion) “BoF founder and editor-in-chief Imran Amed kicks off Right Brain, Left Brain, a new column on his observations at the intersection of business,creativity, and the global fashion industry… In 2006, when I first started exploring the fashion industry, there was one book that became my bible. It wasn’t a book about the fashion business. It was a book called Sample,

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