It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.
BREGANZE, Italy — The Italian owner of jeans maker Diesel SpA declined to rule out a move for Roberto Cavalli as it seeks to add to its roster of fashion brands and position itself as an “alternative to luxury” group.
Against Italy’s gloomy economic backdrop, several Italian luxury brands are dedicating resources to restore monuments, preserve the country’s cultural heritage and offer social support.
Today, Nicola Formichetti was revealed as the first-ever Artistic Director of Diesel. A few weeks earlier, BoF’s Imran Amed conducted his latest CEO Talk with the man who started it all, Italian fashion entrepreneur Renzo Rosso.
NEW YORK, United States — “We had big ambitions,” says Viktor Horsting on creating fashion house Viktor & Rolf with Rolf Snoeren. “From the very beginning we wanted to start very high,” he says, indicating the absolute apogee of couture elegance: “Start at the top, and everything else would fall into place after that. It was a very emotional ambition, not just in terms of the size of the business or wanting to be like a
In Part 1, we examined how the Maison Martin Margiela brand successfully adopted strategies of impersonality and invisibility to achieve cult status with consumers. Today, we explore how Mr. Margiela’s exit from the company could have been better managed by adopting strategies learned from real-world cults. PARIS, France — In 2002, in an acquisition that was described as Greta Garbo marrying Harpo Marx, the Maison Martin Margiela
The industry’s worst kept secret was confirmed this week when Renzo Rosso told Horatio Silva that he was “this close” to appointing a new designer at Maison Martin Margiela. Though Rosso says Margiela will continue to be involved from a distance, the loss of a founding designer at a namesake brand is not an easy transition to make. In the first of a two part series, our friends at Agenda Inc. examine how Maison