Op-Ed | How to Save Abercrombie

Models in front of an Abercrombie & Fitch store | Source: Flickr

While losing ground to competitors, Abercrombie & Fitch still has tremendous brand potential. But to get things back on track, the company must adjust its approach to product, merchandising, marketing and retail, argues Marcellus Neel.

…Continue Reading

Op-Ed | The Trouble with Second-Hand Clothes

http://www.youtube.com/watch?v=QK8mJJJvaes">hugely

As the Christmas season approaches, millions of Westerners will flock to charity shops to donate their second-hand clothes. But the multi-billion dollar global market for used clothing is not what it seems, posing difficult questions for those hoping to do good by donating, argues Tansy Hoskins.

…Continue Reading

Op-Ed | Fashion’s Unsung Internet Forums

Today, in our latest Op-Ed, Eugene Rabkin, founder of stylezeitgeist.com, examines the unique dynamics of influential, but largely unsung, fashion forums. NEW YORK, United States — Much has been written about the rise of independent fashion blogs as both influential voices and viable businesses. But much less discussed are fashion-focused discussion sites, or forums, the Internet’s original hubs for independent fashion commentary.

…Continue Reading

Op-Ed | Toxic Chemicals in Clothing Make All of Us Fashion Victims

Greenpeace Detox Campaign Image | Photo: Lance Lee

Today, to coincide with the release of a major investigative report by Greenpeace International, Toxic Threads: The Big Fashion Stitch-Up, guest contributor Tommy Crawford, strategic communications manager at Greenpeace, highlights the dangers of the toxic chemicals contained in the clothing we wear and urges action. BEIJING, China — Nobody wants to be a fashion victim. Desperately chasing the ever-elusive ‘cool,’ fashion victims

…Continue Reading

Op-Ed | Are We Failing to Fulfill the Potential of Fashion Film?

NEW YORK, United States — Each season, shortly after the four main fashion weeks in New York, London, Milan and Paris, marketers in our industry begin planning their print campaigns for the following season. It often takes us weeks, if not months, to assemble our creative teams and produce immaculately crafted shoots, followed by still more months to buy media placements in magazines and on outdoor billboards. Meanwhile, for

…Continue Reading