The Long View | Why Fashion Brands Need APIs

Oren Michels | Source: Bloomberg Businessweek

NEW YORK, United States — Today, rapid innovation in consumer technologies and accelerating adoption rates are driving explosive growth of new devices and platforms — from iPads and gaming consoles to web-connected cars and internet-enabled TVs — putting pressure on brands to design and support a diverse and fast proliferating array of digital touchpoints. Keeping pace with consumers means thinking beyond the web browser. The days

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