Shanghai Tang Autumn/Winter 2011 | Source: Shanghai Tang

Can China Produce A Luxury Brand? (Forbes)
“China is more known as a luxury consumer rather than a producer. And while it is a manufacturing hub for many global labels and retailers, it has yet to produce its own luxury brand in the manner of Hermes or Louis Vuitton. True, it took centuries for Hermes and Louis Vuitton to become what they are today, but these questions begged to be asked: Are there Chinese labels that are poised to become the Hermes of tomorrow?”

Oscar de la Renta to Launch F-Commerce (WWD)
“Oscar de la Renta is the first luxury brand to launch a Facebook commerce, or F-commerce, initiative contained entirely on the social medium where it has over 283,000 followers… It is the first to offer a commerce experience from beginning to end without leaving Facebook. In fact, the whole transaction can be done either on a tab on the brand’s page or, if the user prefers, without even leaving his or her newsfeed.”

Adidas raises 2011 outlook on emerging markets (Reuters)
“Germany’s Adidas lifted its 2011 sales outlook on strong demand for its sporting goods in emerging markets and as it expands its high margin brand-name stores… This is the fourth time this year Adidas has upgraded its sales forecast as demand for its three-stripe branded products soars, with running shoes and fashion products proving especially popular with U.S. and Chinese consumers.”

Fitted Fashion Uses 3D Scanners to Create Custom-Fit Jeans (Mashable)
“The single most challenging item of clothing to shop for is jeans… Fitted Fashion, a recent graduate of startup incubator Betaspring, is one of several startups aiming to address that problem. The company is currently testing 3D body scanners alongside its own pattern-making software to develop custom jeans and suits, among other items.”

Prabal Gurung: the red carpet’s new darling (Telegraph)
“You may not recognise the name, but we’re sure you will have seen one of Prabal Gurung’s designs before. The New York based designer has slipped under the radar for a few years now, but he is finally having his moment in the limelight… It has only been in the last twelve months that celebrities have been clambering over themselves to wear Gurung on the red carpet.”

The Fashion Twitterati | Source: DKNY and Oscar de la Renta

NEW YORK, United States — To tweet, or not to tweet. That has been the question on many fashion business minds over the past year. Not every brand needs a Twitter account, but if a brand does decide to stake out a presence on Twitter, they should do so with a clear plan in mind and a voice that is consistent with the brand, while also opening up a new point of view. Most of all, Twitter should be a tool for engagement with a brand’s fans and followers.

That is all easier said than done. Some brands on Twitter don’t follow anybody else and only broadcast information out, which is the schoolyard equivalent of talking all the time, while shutting your eyes and ears and not listening to anybody else. You don’t make many friends that way. Then there are the brands that set up a Twitter account, and then fail to keep it active, which is kind of like inviting a brand’s fans to a big event, and then not showing up to greet them. It 0nly serves to disappoint fans and followers. Still other brands require tweets to be ‘approved’ by legal and PR departments, which takes away from the spontaneous, real time nature of Twitter.

Thankfully, there are a few fashion businesses that are doing it right. They have found ways of communicating about their brand that have caught the attention of tens of thousands of followers, and more importantly, have made those followers feel like part of the brand’s online community.

BoF sought out three of the most prolific and successful fashion twitterers, and for the very first time, spoke to the people behind fashion’s greatest tweets to learn from their success.

… Continue Reading

Marion Cotillard in 'Lady Blue Shanghai' by David Lynch | Source: ladydior.com

Leading fashion brands entice China’s nouveau riche (Guardian)
“Thanks to its booming economy, numerous high-profile fashion houses have announced their intention to expand operations on the Chinese mainland… Burberry has confirmed that it will add 66 stores to its current 44 Chinese outlets by 2012.”

U.S. luxury brands may slow European growth (Reuters)
“European expansion plans for top U.S. luxury brands may stall in the short term over fears of a simmering debt crisis on the continent… fears over shrinking consumer demand would give these companies pause before opening new outlets.”

Full luxury recovery still fuzzy (Reuters)
“The world’s wealthiest consumers kept their taste for expensive goods through a global downturn, but their more middle-class compatriots still striving for the good life may take years to return, if ever.”

Oscar de la Renta on Live-streaming and Twitter (WWD)
“Oscar de la Renta is taking the plunge: On Monday at 1 p.m., the designer’s 2011 resort runway show will broadcast in real time on the company’s live-stream channel.”

Hubert de Givenchy: ‘It was always my dream to be a dress designer’ (Independent)
“Hubert de Givenchy is one of the last great masters of haute couture. In a rare interview, he tells Carola Long about craftsmanship – and his muse, Audrey Hepburn.”

Emilio Pucci in his workshop, 1950s | Source: Life in Italy

Without the Prints, Can It Still Be a Pucci? (WSJ)
“Under the hand of designer Peter Dundas, the six-decade-old fashion house is reinventing itself as an It brand. In the process, it is shifting its emphasis from kaleidoscopic cruisewear to cocktail dresses and sweeping gowns.”

Oscar de la Renta continues expansion (Reuters)
“‘We continue to offer, and continue to sell, $20,000-plus off-the-rack women’s evening gowns… On the other hand… a blouse that might have sold for $1,000 three years ago may now sell for $500.’”

Luxury sector to see niche deals (Reuters)
“The next aspiring Marc Jacobs or Stella McCartney may find it harder to get financial backing as luxury dealmakers target well-established brands for growth and top design houses begin paring smaller assets.”

Online, luxury strong, but apparel off (Reuters)
“Luxury items, jewelry and products sold online were the fastest-growing U.S. sales categories in the retail sector in May, but weakness in apparel and electronics suggest consumers may still be wary in their spending.”

CSM’s Graduate Show: The Clothes, The Designers, The Stars (Fashionista)
“London’s Central St. Martins College of Art served up 40 of its most promising talents to industry recruiters… With inflating Helmut Newton inspired pieces and a show-closing collection modeled on stilts, this was undoubtedly one for the books.”

Matthew Williamson for H&M, courtesy of H&M

H&M’s 8% April Comparable Sales Gain Breaks Trend (WSJ)
“Fashion retailer Hennes & Mauritz AB Friday said April sales in comparable stores rose for the first time since July, indicating that it may be recovering from the global trend of consumers reining in spending amid the economic slowdown.”

Dior Jumps on the Viral-Video Bandwagon (NYMag.com)
“The House of Dior will release a short film on May 20, directed by Oliver Dahan and starring the ever-lovely Marion Cotillard,” featuring artistic shots of stockings, Lady Dior handbags, clothes by John Galliano, the Eiffel Tower, and gangsters. To whet our appetites, Dior has released a 30 second trailer. (see video here)

Esprit says to open more stores, meet target (The Guardian)
“Esprit Holdings, the world’s No.6 fashion brand, said on Thursday it will continue to open new stores and is confident of meeting its target of adding 110 outlets in the fiscal year ending in June.”

Richard Prince Wraps Hong Kong Museum For Vuitton (WWD)
“The installation, which takes its theme from Prince’s ‘After Dark’ series, heralds a significant exhibition of paintings, photographs and video installations collectively called ‘Louis Vuitton: A Passion for Creation’ that will be displayed inside the Museum of Art from May 22 to August 9 as part of Hong Kong’s annual French May Arts Festival.”

De La Renta to Open Stores in the Gulf Region (WWD)
“Not about to be mired down by the U.S. economy, Oscar de la Renta Ltd. is heading to the Arabian Gulf region to increase international sales.” (Subscription required)