A New Brazilianness Amidst Post-Boom Economy

Looks from Paula Raia, Colcci, and Lenny Niemeyer | Source: São Paulo Fashion Week

This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.

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Global Briefing | Brazil’s Changing Fashion Calendar

The scene at Alexandre Herchcovitch's Spring/Summer 2012 show at São Paulo Fashion Week | Source: Nowfashion

SÃO PAULO, Brazil — Effective this month, Luminosidade, the company that organizes São Paulo Fashion Week and Fashion Rio — previously held, back-to-back, in January and May/June of each year — is preponing its events, staging Autumn/Winter in October-November and Spring/Summer in March-April, not long after the close of the four main fashion weeks. But this means that while many international buyers and journalists have just

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Amazon mantra, Stake in Osklen sold, Burberry confirms slowdown, Uniqlo’s fight, The Shot

Amazon screen shot | Source: Amazon.co.uk

Fashion tests Amazon mantra of low prices (FT) “Amazon’s well-drilled executives can usually be relied on to repeat the company’s mantra of eliminating costs and waste to offer consumers lower prices. Cathy Beaudoin gets to be different… So instead, in a striking departure from Amazon’s usual talking points, she says: ‘Price is not really a differentiation for us … We maintain the pricing integrity that our

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